See also: Trendy new tips to your social media channels

Anchor text

Very important rule in content marketing is not to use anchor text. Now you probably what is that anchored text? It’s those words in the copy that form the link. Why it’s bad to use the same words as in link?

Because it’s optimized with keywords and the site is at risk of being penalized. So better use some sentence fragments, branded terms or other innocuous words.

Interact with your competitors

Now you probably thinking “what? Why should I do that?” The rivalry in web is a little bit different than in business. Here both parts wins because of linking your competitors. How come?

One part gets the benefit of a link, while the other gets recognition, co-citation value, recognition from the other audience who is related to your niche, and the ethical use of its data in a great piece of content. Overall, it’s good to link to other websites, competitors or not, as long as those websites have great content that adds value to your own.

Internal Links

What does it mean? That it is creating a link from one page of your website to another. But don’t be confused, it’s not the same as menu links. Menu links are part of the structure of the site as a whole, and internal links refers to actual text links within the content. Internal links can strengthen your site structure and integrity.

And also, what it do is helping user access additional content, improving dwell time, reducing bounce rate, distributing page authority throughout the site, enhancing the crawlability of the site, increasing the indexation of all pages and increasing overall page views across the site. In other words – internal linking is necessity.

See also: 6 Linking techniques for success. Part 1

So now that you have whole bunch of advice, we hope you won’t have any problems with linking techniques and improve your page very soon!

See also:Success secret of 3 most popular blogs

Co-citation
It’s the technic which is used when linking is not appropriate or optional. To be more precise, it’s when you don’t put your link in the articles or chats, but you but just the brand name. Google tracks brand mentions and not just direct links, so in this way you can grow the authority, ranking a recognition of your site.

When to use it? You can mention your site while guest blogging, on social platforms’ posts, in forum discussions. Don’t just mention your brand name. Mention as well others, because in this case, while searching for those “others” google will show your page.

Forgot about the keywords

At the old days these technic was successful. But now the google doesn’t work the same as before. The new standards of content marketing demand you to create an insanely good content. Keywords happen naturally as a byproduct of great content.

If your article is well-written and with plenty of semantic relevance as well as it is lengthy, well-cited, effectively linked to other sites, carefully analyzed, you will be indexed, ranked to the top position on Google, and find by many people within 3 hours.

Be aware of your niche
Be loyal to your niche, because you want to be linked from the sites that are from your niche. Why it’s important? Google rank your site by the linking. If they are link from relevant sites, it will give you more of the authority and you will appear more on google search while trying to find info about this niche.

So what basically you should do is to do the best kind of content for your niche so to be linked by the relevant people.

See also: 7 things to do after writing a blog post

You probably already get excited hearing so many secret gems of linking and as not to overfill you with information, we will stop here today. But be sure tomorrow we will continue with a new bunch of useful tips for your best linking techniques.

See also: How to create a perfect blog post

Killer content

Huffpost blog has 110 million estimated unique visitors. Wonder how they manage it? Because they not only write articles, they also are a news aggregator. That means that they collect all the mainstream articles and republish them on their domain. As the result, people found here the greatest and the most popular content of all sites.

You can also try to collaborate with well-known bloggers and asked them to write in your blog. That you’d be beneficial to both parts, as you get more traffic to your site and the other blogger wider audience and maybe new fans.

Enhance curiosity

The second blog – TMZ – has 30 million unique monthly visitors. Yes, it’s a gossip site, and that explains a lot. But you should also now how to use celebrities to enhance such a popularity. We are curious about how the elite live with fame and fortune – sometimes a life to which we aspire. But what TMZ do to make it even more affective, is creating intrigue headlines. They always left something unknown.

For instance, Mariah Carey in a SKIN-TIGHT wet Suit – Wait ‘Til You See These Curves – The teasing headline compels people to click and see those curves. So what basically you could do, is not just used some famous people, but also write powerful and intriguing headlines as well as offer some secrets, tips, tricks or inside information.

Be aware of your audience

The third one is Business Insider. With the number of readers they have, you would never thought that it’s a blog. But it is. And now they are bigger than its rival CNBC and Forbes. What is they secret? They know their audience perfectly, like the time that their audience could spend on reading their articles, what is the most interesting for them. As they did careful research about this, they started to use engaging headlines for those who love business news, are curious, but as well like celebrities, clothing tops and cool start-ups.

So what you should do first, is to carefully describe your targeted audience and think how you should improve your blog: should you write more frequently, longer post, put more images, do more social promotion, create better headlines. It is a critical thing to do to the success of any marketing effort, especially content marketing.

See also: 7 things to do after writing a blog post

So if you want to improve your blog, maybe it’s not the design that is wrong in it. Try to adjust these simple principles and probably soon you will see the amazing results.

See also: How to create a perfect blog post

Keyword integration

That you should remember – keyword research and integration can have a big impact on search engine ranking and traffic. So what you should do is to pick the main topics in your post, check the words and their combinations in Google Adwords’ free keywords suggestion tool and include the best ones in your post tittle, content, meta description and tags.

Status updates

Of course, you can just put the same message in all of your media with a same information and shortened link, but the things is that all the social sites are a bit different. Tailoring your status for each community could make a big difference. Also you should remember, that your friends won’t be online at the same time, so you can create more post about the same blog post. Just be short that they are different. For instance, if your article includes different topics, you can write a status each time about the different one.

Content teasers

Some of the social media let some advertising as long as it’s valuable and relevant to the community (linkedln group forums, facebook groups, niche industry forums). Here you can create a compelling headline or question as the title and then include some thoughtful commentary followed by your shortened URL. And lastly, don’t forget to ask feedback to continue the discussion.

Social bookmarking

They are not very powerful, but still can be a great source of traffic. So you can try to put your content in bookmarking sites like Digg, StumbleUpon, Delicous and so on.

Interact with other blogs

Try to provide a helpful, valuable comments on other blogs that write about the similar things. As long as the comment will be natural and helpful, it won’t be rude to put your site address at the end.

Use twitter

Thing about your blog post, what advices does it give? When you come up with the ideas, just write the most possible phrase for people who can search for that info. For instance, you are writing about blog promoting, find a people who asked a help for it and help them with some advice as well as with the link to your blog.

Share your post with target audience

You know the people or organization who is curious about the things you are writing about? Go ahead and write to them. You can write something like this: thought this could really help your business. We believe this step would be approved really well.

See also: Ultimate guide for starting a blog

So now that you have some guidelines what to do after writing your article, you can create your after-blog-post routine and easily gain popularity to your post as well as to your blog!

See also: How to create a social media marketing plan. Part 1

Facebook

People like seeing photos and they as well like taking them. Take an advantage of it – let your customers take photos and post in. That is what Starbuck let do for its customers.

Twitter

Implement a Twitter card in you Twitter so that with every post you do, there will be an image as well. Also, customize the title tag.

Google+

Use Google+ Hangouts together with your normal Youtube videos. For example, Toyota uses Google+ Hangouts for interactive experience. The Toyota Collaborator enables 5 people design their dream car and drive it on Google Maps.

Pinterest

Include the logo into your pins to create the visual reminder. Nordstrom has done this practice and is the most-followed brand on Pinterest.

Instagram

Make customers to use your company’s hashtag or for them to create one. Then reward them by “regramming” the best ones.

LinkedIn

Make you resume interactive – add all kind of media and detail description. Successful example Chef Paul Maloney which showed his delicious food photos and in this way got more views and job requests.

Youtube

Have you used Youtube’s video editor? If not, it’s a high time to start! With it you can create a video and will combine existing videos and new ones so that to show your product in action.

Vine

There are only six seconds to use, so make sure you use them wisely. For instance, Oreo put their celebrated cookies in the beginning of all videos so that to make visual recognition.

See also: How to maximize your social network with minimum time

So these are the brand new tips, but we have one more for you – find the inspirational brand and seek its actions on social media. In this way, you would know the latest tactics that will suite your business the most!

See more: How to maximize your social network with minimum time

Let’s begin with an easy ones!

Vertical Pictures

When uploading a picture, think over that it’s more comfortable to view picture if it’s vertical. Try to use only that kind of pictures.

Schedule Pins

There are many devices to schedule your pins like Ahalogy, so that your followers would see your pins throughout the whole day.

Descriptive File Name

The descriptive name is the one that pin will be automatically given, so make sure it fits and introduce people your blog.

Featured posts

Make one board only for your pins and make sure it is easily noticeable that it belong to you. These picture will promote your blog, as they will show people what to expect in your blog.

Profile page

Followers might judge you by seeing your Pinterest account page, so do your 3-4 rows of boards with precision. They should accurately reflect your style and blog’s topic.

Pinning

Pin your pictures to all the categories that it fits, just make sure you do this at different times.

Appealing Graphics

Look carefully does your picture looks well on Pinterest – have nice graphics with words that are visually appealing as well as contains the information that that attracts the people to click on it.

Publicize

Put the link of your Pinterest in every media that you think it fits. Try to put it in your email signature or closing of a blog post.

Collaborative boards

You can join a collaborative boards to enhance your blog popularity. If you see the board that you would like to join, just write for its owner and ask maybe you can join it.

See also: How to create a perfect blog post

Use these tips and you will feel the rhythm of you Pinterest soon. It not necessarily require using them all, maybe you will need just few of them. But be consistent and don’t give up. Because it doesn’t look like Pinterest is going to stop growing and neither should you!

See also: How to create a perfect blog post

Your niche

Find something you are passionate about. Don’t blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it. Enjoy yourself. If the blog is for the business, you should think about your average customer’s passion.

Result and goals

It should be one of the first things you do before starting a blog – decide what is your goals and what kind of results you want to achieve. It’s the best to do it at the beginning as the results will keep you motivated to keep going on.

Ideal reader

Think about his age, sex, hobbies and occupations. And these things will let you decide how much time he can spend on your blog and for what kind of reason he will benefit from your blog. These answers will help you to make easy schedule for the articles and their content.

Value for the reader

It’s the only reason why people will read it. Think about it carefully and clearly identify those reasons. Built a content constantly checking them up.

Storytelling

The unique voice of the writer is the main thing that separates blogs from other sources of information. So be yourself, or get a unique voice of telling a stories. The important part of the story telling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens – the absorptive details – and leaves the interesting 1% for the reader.

Building a brand

Choose on the certain colors and  also on fonts (more about your web design read here). Draw a sketch of your usual blog post – where will be the pictures, what paragraphing you will use. All the technical details should be taught over before you start building it. Nevertheless, make a logo, which will include all your main colors and will represent your idea.

Illustrations

That may sound a little bit not so important, but believe me, this is the thing you should be concern about really seriously. Making a content it’s usually not so hard, when you love the thing you are doing, the illustration thing can be more complicated. You should thing over where do you get the pictures, how you edit theme (to make brand image consistent) and how often do you get those. This information will strongly influence the schedule of your posts.

Social media

Decide on social platforms. Now there are plenty of them and to manage all them will take some time. So we would advise you to pick tree the best for you blog depending on its context. However, still it’s good to bookmark them in sites like: digg, Stumbleupon, del.icio.us. While promoting them, use the keywords. Make them more specific and by putting the same keywords everywhere try to own them.

Connections

And finally, after you’ve built your blog, don’t forget to communicate. Always respond to readers, visit others’ blogs and communicate with bloggers from your niche. Join groups on social media that are connected to your topic. Share useful and relevant posts from other blogs. People will love you for that.

See also: Marketers’ techniques to attract customers

Now you have the guidelines. So start a blog without doubts and enjoy the benefits of it.

See more: How to maximize your social network with minimum time

Conquer with your first and last sentence

First sentence should set an intrigue to your reader, make him nod his head or in other words increase emotions.  The same counts with the last one. Just this time you should look carefully, is the last sentence make him feel satisfied about reading all the article. Make sure to point out want kind of value he acquire.

Don’t write a novels

Does your post look like a long long story with a few paragraphs? Change it. It blogosphere people used to just skip the content and it’s super hard when the content is like a one long story. Try to cut your story into paragraphs of 1-4 sentences.

Photos are mandatory

Even if you are really bad at taking them, try to use a platform were you can get the pictures for your article legally. People need the illustration to crab their attention and make the content more memorable.

Linking is better than it seems

You may think that links just get away all your traffic. It might will happen, but the thing is that your audience will be very thankful for you sharing your knowledge and secret sources with them. Just make sure that all the links would mesh with the message organically.

Long posts helps

At first everyone taught that short post rule the blogosphere and nobody reads the long ones. But recently studies showed just the opposite – google love helpful, detailed posts that are excellent resources for the reader. 1500 words seems to be the sweet spot for getting more attention from Google and more shares.

Make headers and sub-headers

Make it easier to read. You can use h2 or h3 tags. As well the good things is to use bullets and numbers.

See also: Why you should care about the images on social media

So now that you have key ideas how you should improve your blog posts, just try them. It’s always a matter of case, but we truly believe that most of these advice really makes difference!

See also: How to create a social media marketing plan. Part 1

Morning

While taking your train/bus or metro to work try to do three things: write your ideas to Evernote, read some content on Zite, catch some podcasts on downcast.

Mornings are a creative time. Don’t miss it. Shortly after you arrive to work, let’s create some content, kick of a marketing campaign and schedule everything out for the day.

Around mid-morning is the best time to monitor your keywords. Also, you should “eat some snacks” of social media: read Feefly, share using buffer and interact on Hootsuite, Sprout social or Nimble.

Mid-day

Having your lunch, you can do some catch-up of sites you follow. You can use Flipboard which is an alternative to Zite. It’s a really nice user interface and great way of catching up on content.

While having your mid-afternoon coffee, check your Disqus. It’s a great commenting system that send you notifications about comments in WordPress. Go back to Hootsuite, which check every mentioning of your brand in internet. And check some Grouphigh – the gadget that help you outreach the relevant blogs to build your relationship with.

Don’t forget to do some sports, because as the saying says – healthy body, healthy mind. But while running you can also improve yourself by listening your latest podcast. Here are some ideas what you can listen to: Entrepreneur on Fire, Marketing Profs, Amy Porterfield, Social Media Examiner.

Evening

You are so tempted to check some twitter while sitting in front of TV, but if you so tired that you just can’t hold the tablet, maybe don’t. Mind needs some rest. Better after some relaxation, check some data before sleep. That’s the time you check your traffic on google analytics, see who was on your site with Kissmetrics and check your Pinterest stats with Tailwind.

See also: How to create a social media marketing plan. Part 2

The trick with social media is that how much you would use it, you still feel that you haven’t done enough. But if you use the right tools and processes this can save a lot of time.

See also: How to create a social media marketing plan. Part 1

Posting strategy

There are dozens of questions connected with posting: What to post? When to post? Where to post? And so on.  But the answer to them all is more personal and it’s mainly depends on your niche and audience. The thing that is the same for any niche is pictures. They are ruling the social media right now and every social platform becomes more beneficial if you use it with pictures.

Despite that you can begin with a strategy like this: start with a basic five types of updates we all post (links, images, quotes, reshares, plain-text updates). Than choose a “staple” update, a single type that will make up the majority of your posts. Finally create a 4:1 ratio of sharing: for every four “staple” updates, publish one different type for variety. This way followers know what to expect from you and as well you could do some experimenting. Just consider to develop the message according to social media.

 Analyze, test, and iterate

When you decided on the posting strategy, it’s time to see how it’s going on. This is a research faze which will explain you what works for you and what doesn’t. Using some analytics is mandatory (google, buffer). Than find your average – how much is the average clicks, shares and so on. It will be your benchmark which will let you know if your new ideas helps you or takes you down.

Engage

Now you just have to automatize your work and continue doing your strategy every day. The other thing you should consider is to keep some time for your customers. They will write comments or will start discussion and you should keep in mind that it’s too important to ignore.

See also: New social network trends you should know

So this is it, now you are prepared to rock the social media world. Just keep in mind, that in social media there are no strict rules how to act, you can always try to improve things, do something different and check how the audience react to it. Who knows maybe you will be the one who will create a new shocking formula for concurring the social media.