See also: Trendy new tips to your social media channels

Anchor text

Very important rule in content marketing is not to use anchor text. Now you probably what is that anchored text? It’s those words in the copy that form the link. Why it’s bad to use the same words as in link?

Because it’s optimized with keywords and the site is at risk of being penalized. So better use some sentence fragments, branded terms or other innocuous words.

Interact with your competitors

Now you probably thinking “what? Why should I do that?” The rivalry in web is a little bit different than in business. Here both parts wins because of linking your competitors. How come?

One part gets the benefit of a link, while the other gets recognition, co-citation value, recognition from the other audience who is related to your niche, and the ethical use of its data in a great piece of content. Overall, it’s good to link to other websites, competitors or not, as long as those websites have great content that adds value to your own.

Internal Links

What does it mean? That it is creating a link from one page of your website to another. But don’t be confused, it’s not the same as menu links. Menu links are part of the structure of the site as a whole, and internal links refers to actual text links within the content. Internal links can strengthen your site structure and integrity.

And also, what it do is helping user access additional content, improving dwell time, reducing bounce rate, distributing page authority throughout the site, enhancing the crawlability of the site, increasing the indexation of all pages and increasing overall page views across the site. In other words – internal linking is necessity.

See also: 6 Linking techniques for success. Part 1

So now that you have whole bunch of advice, we hope you won’t have any problems with linking techniques and improve your page very soon!

See also:Success secret of 3 most popular blogs

Co-citation
It’s the technic which is used when linking is not appropriate or optional. To be more precise, it’s when you don’t put your link in the articles or chats, but you but just the brand name. Google tracks brand mentions and not just direct links, so in this way you can grow the authority, ranking a recognition of your site.

When to use it? You can mention your site while guest blogging, on social platforms’ posts, in forum discussions. Don’t just mention your brand name. Mention as well others, because in this case, while searching for those “others” google will show your page.

Forgot about the keywords

At the old days these technic was successful. But now the google doesn’t work the same as before. The new standards of content marketing demand you to create an insanely good content. Keywords happen naturally as a byproduct of great content.

If your article is well-written and with plenty of semantic relevance as well as it is lengthy, well-cited, effectively linked to other sites, carefully analyzed, you will be indexed, ranked to the top position on Google, and find by many people within 3 hours.

Be aware of your niche
Be loyal to your niche, because you want to be linked from the sites that are from your niche. Why it’s important? Google rank your site by the linking. If they are link from relevant sites, it will give you more of the authority and you will appear more on google search while trying to find info about this niche.

So what basically you should do is to do the best kind of content for your niche so to be linked by the relevant people.

See also: 7 things to do after writing a blog post

You probably already get excited hearing so many secret gems of linking and as not to overfill you with information, we will stop here today. But be sure tomorrow we will continue with a new bunch of useful tips for your best linking techniques.

See also: How to create a perfect blog post

Killer content

Huffpost blog has 110 million estimated unique visitors. Wonder how they manage it? Because they not only write articles, they also are a news aggregator. That means that they collect all the mainstream articles and republish them on their domain. As the result, people found here the greatest and the most popular content of all sites.

You can also try to collaborate with well-known bloggers and asked them to write in your blog. That you’d be beneficial to both parts, as you get more traffic to your site and the other blogger wider audience and maybe new fans.

Enhance curiosity

The second blog – TMZ – has 30 million unique monthly visitors. Yes, it’s a gossip site, and that explains a lot. But you should also now how to use celebrities to enhance such a popularity. We are curious about how the elite live with fame and fortune – sometimes a life to which we aspire. But what TMZ do to make it even more affective, is creating intrigue headlines. They always left something unknown.

For instance, Mariah Carey in a SKIN-TIGHT wet Suit – Wait ‘Til You See These Curves – The teasing headline compels people to click and see those curves. So what basically you could do, is not just used some famous people, but also write powerful and intriguing headlines as well as offer some secrets, tips, tricks or inside information.

Be aware of your audience

The third one is Business Insider. With the number of readers they have, you would never thought that it’s a blog. But it is. And now they are bigger than its rival CNBC and Forbes. What is they secret? They know their audience perfectly, like the time that their audience could spend on reading their articles, what is the most interesting for them. As they did careful research about this, they started to use engaging headlines for those who love business news, are curious, but as well like celebrities, clothing tops and cool start-ups.

So what you should do first, is to carefully describe your targeted audience and think how you should improve your blog: should you write more frequently, longer post, put more images, do more social promotion, create better headlines. It is a critical thing to do to the success of any marketing effort, especially content marketing.

See also: 7 things to do after writing a blog post

So if you want to improve your blog, maybe it’s not the design that is wrong in it. Try to adjust these simple principles and probably soon you will see the amazing results.

See also: How to create a perfect blog post

Keyword integration

That you should remember – keyword research and integration can have a big impact on search engine ranking and traffic. So what you should do is to pick the main topics in your post, check the words and their combinations in Google Adwords’ free keywords suggestion tool and include the best ones in your post tittle, content, meta description and tags.

Status updates

Of course, you can just put the same message in all of your media with a same information and shortened link, but the things is that all the social sites are a bit different. Tailoring your status for each community could make a big difference. Also you should remember, that your friends won’t be online at the same time, so you can create more post about the same blog post. Just be short that they are different. For instance, if your article includes different topics, you can write a status each time about the different one.

Content teasers

Some of the social media let some advertising as long as it’s valuable and relevant to the community (linkedln group forums, facebook groups, niche industry forums). Here you can create a compelling headline or question as the title and then include some thoughtful commentary followed by your shortened URL. And lastly, don’t forget to ask feedback to continue the discussion.

Social bookmarking

They are not very powerful, but still can be a great source of traffic. So you can try to put your content in bookmarking sites like Digg, StumbleUpon, Delicous and so on.

Interact with other blogs

Try to provide a helpful, valuable comments on other blogs that write about the similar things. As long as the comment will be natural and helpful, it won’t be rude to put your site address at the end.

Use twitter

Thing about your blog post, what advices does it give? When you come up with the ideas, just write the most possible phrase for people who can search for that info. For instance, you are writing about blog promoting, find a people who asked a help for it and help them with some advice as well as with the link to your blog.

Share your post with target audience

You know the people or organization who is curious about the things you are writing about? Go ahead and write to them. You can write something like this: thought this could really help your business. We believe this step would be approved really well.

See also: Ultimate guide for starting a blog

So now that you have some guidelines what to do after writing your article, you can create your after-blog-post routine and easily gain popularity to your post as well as to your blog!

See also: Cialdini’s six principles to influence your website reader

Rule in marketing

The things is that – you can influence what people say about you, but you can’t own the conversation. So your mission is to enable your marketing team to embrace the dialogue dynamic. The other thing is that  people no longer is driven by the perceptions of products, more than that they are driven by the perceptions of company. That means that your goal is to create unique brand experience, use all possible innovations appeared on social media and try to personalize your interaction.

Rule in sales

Don’t concentrate on your products/services, concentrate on understanding your customers’ unique challenges. Help them to solve their problem or reach a goal and they are yours. 57% of buying decisions are made before buyers’ interaction with sales. So your task is to connect with them earlier to shape their vision, to create pleasant buying experience and guide them through their journey – give them guidelines what they should do.

Rule in service

Your mission is to know about your customer more than he knows about you. Keep aware what he need and prefer from you. Also, always try to enhance customers’ satisfaction with a world-class experience. Make sure, you add value to every interaction to the customer and enhance customers’ loyalty by doing everything efficient.

See also: 4 best techniques to enhance productivity

So with these techniques you basically not only try to attract customers, but more than this you try to make them your personal promoters. That’s the main goal and if you reach it, you will see the amazing results quite fast!

See also: How to create a social media marketing plan. Part 1

Facebook

People like seeing photos and they as well like taking them. Take an advantage of it – let your customers take photos and post in. That is what Starbuck let do for its customers.

Twitter

Implement a Twitter card in you Twitter so that with every post you do, there will be an image as well. Also, customize the title tag.

Google+

Use Google+ Hangouts together with your normal Youtube videos. For example, Toyota uses Google+ Hangouts for interactive experience. The Toyota Collaborator enables 5 people design their dream car and drive it on Google Maps.

Pinterest

Include the logo into your pins to create the visual reminder. Nordstrom has done this practice and is the most-followed brand on Pinterest.

Instagram

Make customers to use your company’s hashtag or for them to create one. Then reward them by “regramming” the best ones.

LinkedIn

Make you resume interactive – add all kind of media and detail description. Successful example Chef Paul Maloney which showed his delicious food photos and in this way got more views and job requests.

Youtube

Have you used Youtube’s video editor? If not, it’s a high time to start! With it you can create a video and will combine existing videos and new ones so that to show your product in action.

Vine

There are only six seconds to use, so make sure you use them wisely. For instance, Oreo put their celebrated cookies in the beginning of all videos so that to make visual recognition.

See also: How to maximize your social network with minimum time

So these are the brand new tips, but we have one more for you – find the inspirational brand and seek its actions on social media. In this way, you would know the latest tactics that will suite your business the most!

See more: How to maximize your social network with minimum time

Let’s begin with an easy ones!

Vertical Pictures

When uploading a picture, think over that it’s more comfortable to view picture if it’s vertical. Try to use only that kind of pictures.

Schedule Pins

There are many devices to schedule your pins like Ahalogy, so that your followers would see your pins throughout the whole day.

Descriptive File Name

The descriptive name is the one that pin will be automatically given, so make sure it fits and introduce people your blog.

Featured posts

Make one board only for your pins and make sure it is easily noticeable that it belong to you. These picture will promote your blog, as they will show people what to expect in your blog.

Profile page

Followers might judge you by seeing your Pinterest account page, so do your 3-4 rows of boards with precision. They should accurately reflect your style and blog’s topic.

Pinning

Pin your pictures to all the categories that it fits, just make sure you do this at different times.

Appealing Graphics

Look carefully does your picture looks well on Pinterest – have nice graphics with words that are visually appealing as well as contains the information that that attracts the people to click on it.

Publicize

Put the link of your Pinterest in every media that you think it fits. Try to put it in your email signature or closing of a blog post.

Collaborative boards

You can join a collaborative boards to enhance your blog popularity. If you see the board that you would like to join, just write for its owner and ask maybe you can join it.

See also: How to create a perfect blog post

Use these tips and you will feel the rhythm of you Pinterest soon. It not necessarily require using them all, maybe you will need just few of them. But be consistent and don’t give up. Because it doesn’t look like Pinterest is going to stop growing and neither should you!

See also: Cialdini’s six principles to influence your website reader

Habit 1: Be proactive

You should decide which things you can influence and which don’t. And then rather than just reacting to external forces, start to change something.

Habit 2: Begin with the end in mind

Think how you want people to remember you, what you want them to say about you. Start every day with this image and do your best to rich this behaviors.

Habit 3: Put first things first

Decide what is important to you and devote your time for it. In other words prioritize. Take time for important things not urgent, because otherwise urgent tasks will take up all your time.

Habit 4: Think Win-Win

Always think about the best solution, that everyone would win. Win-Win is a frame of mind and heart that constantly seeks mutual benefit in all human interaction.

Habit 5: Seek first to understand, then to be understood

Many people listen to the idea in mind that they have to reply something. They are either speaking or preparing to speak. But rather than this you should listen first to understand. Don’t try to understand it through your own experience. Better try to put yourself into that person’s position. Listen with empathy for feeling and meaning. Convey presents this habit as the most important principle of interpersonal relations.

Habit 6: Synergize

Appreciate the differences and try to find the best in it. Respect differences and compensate for weaknesses by building on strengths.

Habit 7: Sharpen the saw

Maintain the balance between your work and personal life, with this helping your potential to grow. Build a routine on improving yourself physically, mentally, spiritually, emotionally and socially and keep with it.

See also: 4 best techniques to enhance productivity

Like Ten principles of God is mandatory to keep your spiritual stability in the same way S. Covey’s 7 habits is mandatory for being effective and gain professional grow.

See also: Cialdini’s six principles to influence your website reader

The Pomodoro technique

Pomodoro technique works on concentration. Choose a big task that needs a concentration. Set a timer for 25 minutes. Fully concentrate on the task until the timer rings and put a check mark on paper. Take 5 minutes break and set your timer for 25 minutes again. Put the check mark again and at the end count how many intervals you needed to tackle the task. After 4 intervals take a break of half an hour. Repeat until the task is finished.

Eat that frog

This technic says that you should do the most challenging or unpleasant task as the first thing. First, make a list of everything that you need to do. Then identify the frog(s) – task or tasks that needed to be done first. Put them on the top of the list. Eat that frog the first thing in the morning. This will give you a confidence to tackle anything else on your list that day.

Getting things done

Gather all tasks in one place: big, small, personal, professional, immediate, long term and so on. Clarify the tasks and make sure they’re actionable. Make categories for them. Reflect them repeatedly: every week, month or even day.

The action method

This method says that you should organize your tasks in certain groups. First group: list of specific tasks that are actionable items. Other list: supplementary info/resources you need to get task done. The third list: things that don’t need to be done immediately.

The Seinfeld method

This method counts on consistency. It says that you should choose one or more specific tasks/goals that you want to improve. Mark off each day you complete the task on a calendar. And the most important – try not to break the chain.

See also: Marketers’ techniques to attract customers

You shouldn’t use them all, because it will make your life even more complicated. Choose one and do it continually. And remember that you can eat an elephant if you approach one bite at time!

See also: Why you should care about the images on social media

Product photography

With so many items on market nowadays, photography could really help you to stand-out in the crowd and make people to by your items instead of higher quality once or less expensive.

Details and audience

Describe your targeted customer and think what he wants to see: detail, quality, functions. Also think what you would like to see, if you were a buyer. What is the most important to him and accentuate that. Do you sell prints? Show them framed on a wall. Do sell an iPad cover? Show how and iPad fits inside!

Unique details

Show your unique product’s details that set you apart from any other your market competitor. Don’t leave out these details in your photos. These are the things you will mention in the description of your items that will impress the customer.

Lightning

The rule number one – don’t use flash. The best light is the day light, but very sunny can also be harmful. It’s good thing to use a light box. And you can make it buy yourself – there are plenty of tutorials how to make it at home.

Perspective

Show your product from different angles: front, back, up close, further away, just move around with your camera. Don’t leave a customer wondering, because that leaves them room to find an alternative from another shop.

Background

Be careful that you item don’t have to compete with a background. So better avoid those flower-printed sheets and use neutral colors for your background. Remember that when customer will come to your online shop, it should be an attractive, cohesive collection that shows your items are high quality and intentional.

See also: Simple ways to do the perfect website design

So just adjust these simple but important details to your product photography, and you soon will see how it enhance the value of your products!