Oficina da Marca » brand communication http://oficinadamarca.com/blog Just another WordPress site Fri, 07 Aug 2015 11:35:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 3 new rules to engage your customers http://oficinadamarca.com/blog/3-new-rules-to-engage-your-customers/ http://oficinadamarca.com/blog/3-new-rules-to-engage-your-customers/#comments Mon, 03 Aug 2015 13:22:51 +0000 http://oficinadamarca.com/blog/?p=1157 Marketing techniques sometimes look like a thing that passes decades without major changes. And it’s truth, it keeps being effective. But also, there is a fact that customers changing a lot. They become much more aware of the marketing tricks, what means more conscious about what marketers try to do with them. As a result, marketers came up with other technics, and now it’s a high time you to learn them. Go ahead and see what Oficina da Marca suggest to improve!

See also: Cialdini’s six principles to influence your website reader

Oficina-da-marca-3-new-rules-to-engage-your-customers-6

Rule in marketing

The things is that – you can influence what people say about you, but you can’t own the conversation. So your mission is to enable your marketing team to embrace the dialogue dynamic. The other thing is that  people no longer is driven by the perceptions of products, more than that they are driven by the perceptions of company. That means that your goal is to create unique brand experience, use all possible innovations appeared on social media and try to personalize your interaction.

Oficina-da-marca-3-new-rules-to-engage-your-customers-5Oficina-da-marca-3-new-rules-to-engage-your-customers-1

Rule in sales

Don’t concentrate on your products/services, concentrate on understanding your customers’ unique challenges. Help them to solve their problem or reach a goal and they are yours. 57% of buying decisions are made before buyers’ interaction with sales. So your task is to connect with them earlier to shape their vision, to create pleasant buying experience and guide them through their journey – give them guidelines what they should do.

Oficina-da-marca-3-new-rules-to-engage-your-customers-3

Rule in service

Your mission is to know about your customer more than he knows about you. Keep aware what he need and prefer from you. Also, always try to enhance customers’ satisfaction with a world-class experience. Make sure, you add value to every interaction to the customer and enhance customers’ loyalty by doing everything efficient.

Oficina-da-marca-3-new-rules-to-engage-your-customers-2

See also: 4 best techniques to enhance productivity

So with these techniques you basically not only try to attract customers, but more than this you try to make them your personal promoters. That’s the main goal and if you reach it, you will see the amazing results quite fast!

]]> http://oficinadamarca.com/blog/3-new-rules-to-engage-your-customers/feed/ 0 How to photograph your products to stand-out in the crowd http://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/ http://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/#comments Fri, 24 Jul 2015 13:25:25 +0000 http://oficinadamarca.com/blog/?p=1105 Why one sellers sell more than others? Of course, there a plenty of arguments like good marketing tactics, improved social media network and so on. These are helpful of course, but what should be considered as the most important part is representing your product. For doing it good, you don’t have to be a professional photographer, but more of the strategic person, who think about what customer wants to see. So here Oficina da Marca blog collect the most important advices for showing off your picture through photography.

See also: Why you should care about the images on social media

 

Product photography

With so many items on market nowadays, photography could really help you to stand-out in the crowd and make people to by your items instead of higher quality once or less expensive.

oficina-da-marca-How-to-photograph-your-products-to-stand-out-in-the-crowd

Details and audience

Describe your targeted customer and think what he wants to see: detail, quality, functions. Also think what you would like to see, if you were a buyer. What is the most important to him and accentuate that. Do you sell prints? Show them framed on a wall. Do sell an iPad cover? Show how and iPad fits inside!

oficina-da-marca-How-to-photograph-your-products-to-stand-out-in-the-crowd-5

Unique details

Show your unique product’s details that set you apart from any other your market competitor. Don’t leave out these details in your photos. These are the things you will mention in the description of your items that will impress the customer.

oficina-da-marca-How-to-photograph-your-products-to-stand-out-in-the-crowd-2

Lightning

The rule number one – don’t use flash. The best light is the day light, but very sunny can also be harmful. It’s good thing to use a light box. And you can make it buy yourself – there are plenty of tutorials how to make it at home.

oficina-da-marca-How-to-photograph-your-products-to-stand-out-in-the-crowd-7

Perspective

Show your product from different angles: front, back, up close, further away, just move around with your camera. Don’t leave a customer wondering, because that leaves them room to find an alternative from another shop.

oficina-da-marca-How-to-photograph-your-products-to-stand-out-in-the-crowd-

Background

Be careful that you item don’t have to compete with a background. So better avoid those flower-printed sheets and use neutral colors for your background. Remember that when customer will come to your online shop, it should be an attractive, cohesive collection that shows your items are high quality and intentional.

oficina-da-marca-How-to-photograph-your-products-to-stand-out-in-the-crowd-6

See also: Simple ways to do the perfect website design

So just adjust these simple but important details to your product photography, and you soon will see how it enhance the value of your products!

]]> http://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/feed/ 0