See also: How to create a perfect blog post

Your niche

Find something you are passionate about. Don’t blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it. Enjoy yourself. If the blog is for the business, you should think about your average customer’s passion.

Result and goals

It should be one of the first things you do before starting a blog – decide what is your goals and what kind of results you want to achieve. It’s the best to do it at the beginning as the results will keep you motivated to keep going on.

Ideal reader

Think about his age, sex, hobbies and occupations. And these things will let you decide how much time he can spend on your blog and for what kind of reason he will benefit from your blog. These answers will help you to make easy schedule for the articles and their content.

Value for the reader

It’s the only reason why people will read it. Think about it carefully and clearly identify those reasons. Built a content constantly checking them up.

Storytelling

The unique voice of the writer is the main thing that separates blogs from other sources of information. So be yourself, or get a unique voice of telling a stories. The important part of the story telling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens – the absorptive details – and leaves the interesting 1% for the reader.

Building a brand

Choose on the certain colors and  also on fonts (more about your web design read here). Draw a sketch of your usual blog post – where will be the pictures, what paragraphing you will use. All the technical details should be taught over before you start building it. Nevertheless, make a logo, which will include all your main colors and will represent your idea.

Illustrations

That may sound a little bit not so important, but believe me, this is the thing you should be concern about really seriously. Making a content it’s usually not so hard, when you love the thing you are doing, the illustration thing can be more complicated. You should thing over where do you get the pictures, how you edit theme (to make brand image consistent) and how often do you get those. This information will strongly influence the schedule of your posts.

Social media

Decide on social platforms. Now there are plenty of them and to manage all them will take some time. So we would advise you to pick tree the best for you blog depending on its context. However, still it’s good to bookmark them in sites like: digg, Stumbleupon, del.icio.us. While promoting them, use the keywords. Make them more specific and by putting the same keywords everywhere try to own them.

Connections

And finally, after you’ve built your blog, don’t forget to communicate. Always respond to readers, visit others’ blogs and communicate with bloggers from your niche. Join groups on social media that are connected to your topic. Share useful and relevant posts from other blogs. People will love you for that.

See also: Marketers’ techniques to attract customers

Now you have the guidelines. So start a blog without doubts and enjoy the benefits of it.

See also: How to create a perfect blog post

Persuade the reader

There four principles of persuasion that have been proven to influence people. First, people defer to experts. It sound kind of truth when Guinness says “Guinness is good for you”. Second, people believe in social proves. Kitekat says “8 out of 10 owners said their cats preferred it”. Third, people act on their commitmets, so it works when they say “Like x? You’ll love Y!” Finally, people want what they can’t have. American Express says “Quite frankly, the American Express card is not for everyone…”.

Use right structure

Right ideas and write words is not enough, what is also very important is the right order. So choose a structure that leads the reader from self-interest to action. One of the structure is to describe the problem people have and then position a product as a solution to it. Second structure can be tell a story. Telling a story about how the product was used and how it let to achieve the goals can be very beneficial. Ask and answer the reader’s most likely questions in order like “What is it?” “How does it work” “Why can’t I just..?” Finally, try to speak from the several different people’s point of view.

Know how to write informational pieces

The structure should be organized thematically. Answer the reader’s likely questions, in order. For the best design and layout use informative cross-headings so people can scan and jump in. Choose all the visual tools to enhance readability such as bullets, tables, diagrams, graphs. Talking about tone and length use the words, which would you use for 10 years old kid and make it as short as it could be, but no shorter.

See also: Marketers’ techniques to attract customers

Being a copywriter means not just you should know how to put words into grammatically right order, but as well you should understand people psychology. And if you just can’t come up with idea, imagine yourself as a customer – what would crab your attention.

See also: Why you should care about the images on social media

Use contrast

It counts for everything: shapes, fonts colors. Make sure that the most important details would stand out. As well, contrast is beneficial to make your website easy to use. Don’t miss such easy details like if using a light-colored background to use a dark font and so on.

Choose your font palette

There is nothing more necessary in building brand outlook as consistency. Have you got your standard brand font? If not, it’s the number one thing to apply. It’s not only a good way of ensuring a visual pleasure and comfort for the customer, but as well a brand uniqueness which will help it to be noticed and recognized.

Let your heading be bolder and choose the lighter more subtle fonts for subtitles and body.

Pick a color scheme

As well as with fonts your brand has to have its color. It also is the perfect way to ensure website consistency. So look at your brand carefully. What qualities it do have. Is it fresh and fun or sophisticated and glamorous? Look at the color descriptions in the internet and pick up three main ones. Just be sure they get along together.

Prepare your images

How to enhance the professional look to your website? The one point you shouldn’t miss is grids and frames. If you add those to your pictures, they will always look better and will give you a professional edge.

Simplicity is sophistication

Seeing so many great design examples no wonder there will be a moments you will want to put apply them all. The trick is here you should do otherwise. Keep it as simple as you can. Use only the details that a really necessary for your design. Don’t forget you are here to message something and it also will combine some graphical details. So keep it simple at design so that you can stand-out in your message!

See also: How to raise your Instagram followers

So now you know. And it didn’t seem so difficult, right? You just need to apply those simple things to your website and enjoy the benefits.

See also: Why you should care about the images on social media

Create your story

Decide what visual theme you want to represent as a brand. And keep with it. Always ask yourself is it communicate the same message. Also, make sure that your photo gives value to your followers. Try to make a story out of your products that will caught your audience’s interest.

Create your content

High resolution photo is important and appropriate filter as well. Use editing apps and combine them with Instagram ones. Product images should feature the product in 2/3rds of the picture. Also, don’t just post a product, post a reason to buy a product!

Sharing is important

Try to post your photos on Sundays, Mondays and Thursdays – it’s the best days. Don’t add to much hashtags, but also not to little – 11 of them is just perfect. And try to mix them, use brand specific ones combined with industry and trendy ones.

Combine your platforms

The best things about Instagram that it has a connection with Facebook. Share every photo on Facebook. As well, try to share it on other social platforms like Pinterest, Google plus. And nevertheless, don’t forget your website or blog!

Nurture your following

As well as putting hashtags you also should use them yourself. Find relevant users in your niche by search. To extend your reach follow influencers, engagers and other brands.

Follow 5/3/1 rule

It says that you should find one person in your niche, like five pictures of his, comment three photos and that’s how you gain one follower!

Engage people

Add relevant question in your caption that encourage to comment. Reply to all the comment and start a hashtag campaign featuring it in your photos.

See also: How to raise your Instagram followers

So these are the main principles what you should do, but take time to thing them over and to decide on the style which you want to keep. Because once you’ll start, there won’t be way back.