See also: New social network trends you should know

Make your unique hashtag

When using Instagram hashtags are very useful. You can organize your pictures which looks like sort of a photo album. The main thing here is just to put the right hashtag. Create something unique and distinguishable and check if nobody else is using it. For instance for the event you can put “#oficinadamarcaparty” and everyone who will be at the party will be able to see all the photos from it while just searching for this hashtag.

Use as a search engine

While the Instagram is nowadays so wide with 150 million of users, you can be user that you’ll find almost everything you want just writing the right hashtag. It’s very advantageous for the businesses, as they can scope out their competitors and search for new ideas in their area of expertise.

Look for the topics

When you are looking for a particular topics or want to know what’s trending nowadays, just search for a hashtag. Put something like #politics or #fashion (whatever you prefer) and it will show you what people are talking about these the most. The best platforms for this is twitter and Facebook.

Get some instant reviews

You want to know how was that the latest movie or reviews of some restaurant, just search for a hashtag in the search engine and you will find the most honest and the fastest reviews about it. It’s good for the businesses as they can get the instant feedback about their products.

Connect with people

What is the greatest way to meet a lot of like-minded people on internet as search for the same interest with Hashtags. Ok, maybe there are, but still in this way you can meet a lot of different people from all over the world and be inspired by their ideas and creations.

See also: How to raise your Instagram followers

Popular things can’t be popular without reasons, in some ways they are always beneficial to the people. Like in this case, hashtags are not just awful columns of crisscrossing lines and words. When you know how to use them and you use them in moderation, they really can become as undiscovered treasure.

See also: How to use pinterest to promote your business

Make you Instagram feed as a magazine

If you truly want to enhance the number of your followers, you should give them a reason to follow you. You should remember that people they will look at the hole feed of your pictures and then they’ll decide do they want the same thing in their feed every day. So make sure that your Instagram would say an essence of what you offer and want to be known for. If you are into cooking, post about the food you cook, give recipes, or show beautiful plated meals.

Post behind the scene pictures

People are so curious about the things that they are unable to see usually. So make your Instagram more personal by revealing some details. How messy your office looks before the grand event, about how you arrange your environment before making professional photos and so on.

Use apps for making your pictures more appealing

There is nothing more important in Instagram then to place in it the nice visual content. And you would be surprise to here that all of those pictures of the most popular Instagrams are made not with professional camera. They are just using appropriate apps like Afterlight, VSCO Cam, Tadaa.

Cut down on the hashtags

Hashtags are good, but too much of them can make you look desperate. Try to cut down on generic ones like “instagood” or so on. Instead try to use more specific ones to attract your targeted audience, which would consider to buy your products.

Always check your entire feed

Sometimes we post something that looks good, but this doesn’t match with the overall feed. Delete it at that time and save it for later. In this case you can create the visual outlook of your brand.

And the most important – communicate

Showing attention to others by liking or writing comments can increase your followers a lot. But here you should follow first rule. Because when they’ll read your comment, they will be whether amused or disappointed. But if they will like your idea and your style, than you will have the real followers who might even buy your products or services eventually.

See also: How to be the best in Instagram

So the point of Instagram is to keep your style and interact with others. It’s the most personal platform, so don’t  forget to reveal some secret gems and you will soon gain the grate amount of new fans.

That’s why today, Oficina da Marca Blog brings to you some tips on how to use one of the most popular social networks, the Instagram, as a powerful marketing tool. Yes, that’s right, Instagram!

Most of the people think that Instragram was built only to share personal photos with friends, and that’s half true, but this socialplatform has a lot of potential when we are talking about business.

What would be a business without customers, and even more important, without brand lovers?

With Instagram you can reach a community of 150 million active users, and share with them the essence and the history of your brand. More than any other social platform, Instagram works around emotions and life experiences, the perfect tool to share the passion.

Dear Marketers, do not underestimate this social platform. Bet on Instagram as you were sharing the good moments of your life. Tell histories, show how your products are made. Embrace your audience and in return they will follow you faithfully.

But now you say that this is only a theory. Ok, so let’s talk about the real business and the best practices to empowering your Instagram account:

– Promote spontaneous and genuine photographs that involve the audience.

– Run a Instagram contest. Engage your audience, get new followers and email subscribers. A small prize, but attractive, will result in huge amounts of traffic to your website and social profile. Also it will build a viral circle of shares between users.

– Use geotags, placing your brand on the map. This will help you to reach to a specific local audience.

– Place a trap! Connect Facebook and twitter with Instagram to build a net that will catch a larger audience.

– Videos, videos everywhere! They flow like photographs in the Instagram news feed, and they have a huge viral potencial on all social networks.

– Be a storyteller, show to your audience how your brand was built, go to the roots and improve your engagement with your followers. Johnnie Walker did it on their Instagram profile, and the result was incredible.

– Use filters! Yes, that’s the core functionality of Instagram and you should use it. But, if you want to preserve the original colors of your photo, always use the popular hashtag #nonfilter. This way you’re able to reach a larger audience, being this hashtag one of the most used tags on Instagram.

Still not convinced that you should use Instagram? Ok, just take a look at the facts:

Now take all the tips in consideration and remember, Instagram can be a powerful tool to your business, you just need to do it right.

Continue following us for more news about how to create, nourish and maintain successful brands.