See also: Trendy new tips to your social media channels

Anchor text

Very important rule in content marketing is not to use anchor text. Now you probably what is that anchored text? It’s those words in the copy that form the link. Why it’s bad to use the same words as in link?

Because it’s optimized with keywords and the site is at risk of being penalized. So better use some sentence fragments, branded terms or other innocuous words.

Interact with your competitors

Now you probably thinking “what? Why should I do that?” The rivalry in web is a little bit different than in business. Here both parts wins because of linking your competitors. How come?

One part gets the benefit of a link, while the other gets recognition, co-citation value, recognition from the other audience who is related to your niche, and the ethical use of its data in a great piece of content. Overall, it’s good to link to other websites, competitors or not, as long as those websites have great content that adds value to your own.

Internal Links

What does it mean? That it is creating a link from one page of your website to another. But don’t be confused, it’s not the same as menu links. Menu links are part of the structure of the site as a whole, and internal links refers to actual text links within the content. Internal links can strengthen your site structure and integrity.

And also, what it do is helping user access additional content, improving dwell time, reducing bounce rate, distributing page authority throughout the site, enhancing the crawlability of the site, increasing the indexation of all pages and increasing overall page views across the site. In other words – internal linking is necessity.

See also: 6 Linking techniques for success. Part 1

So now that you have whole bunch of advice, we hope you won’t have any problems with linking techniques and improve your page very soon!

See also:Success secret of 3 most popular blogs

Co-citation
It’s the technic which is used when linking is not appropriate or optional. To be more precise, it’s when you don’t put your link in the articles or chats, but you but just the brand name. Google tracks brand mentions and not just direct links, so in this way you can grow the authority, ranking a recognition of your site.

When to use it? You can mention your site while guest blogging, on social platforms’ posts, in forum discussions. Don’t just mention your brand name. Mention as well others, because in this case, while searching for those “others” google will show your page.

Forgot about the keywords

At the old days these technic was successful. But now the google doesn’t work the same as before. The new standards of content marketing demand you to create an insanely good content. Keywords happen naturally as a byproduct of great content.

If your article is well-written and with plenty of semantic relevance as well as it is lengthy, well-cited, effectively linked to other sites, carefully analyzed, you will be indexed, ranked to the top position on Google, and find by many people within 3 hours.

Be aware of your niche
Be loyal to your niche, because you want to be linked from the sites that are from your niche. Why it’s important? Google rank your site by the linking. If they are link from relevant sites, it will give you more of the authority and you will appear more on google search while trying to find info about this niche.

So what basically you should do is to do the best kind of content for your niche so to be linked by the relevant people.

See also: 7 things to do after writing a blog post

You probably already get excited hearing so many secret gems of linking and as not to overfill you with information, we will stop here today. But be sure tomorrow we will continue with a new bunch of useful tips for your best linking techniques.

See also: How to create a perfect blog post

Keyword integration

That you should remember – keyword research and integration can have a big impact on search engine ranking and traffic. So what you should do is to pick the main topics in your post, check the words and their combinations in Google Adwords’ free keywords suggestion tool and include the best ones in your post tittle, content, meta description and tags.

Status updates

Of course, you can just put the same message in all of your media with a same information and shortened link, but the things is that all the social sites are a bit different. Tailoring your status for each community could make a big difference. Also you should remember, that your friends won’t be online at the same time, so you can create more post about the same blog post. Just be short that they are different. For instance, if your article includes different topics, you can write a status each time about the different one.

Content teasers

Some of the social media let some advertising as long as it’s valuable and relevant to the community (linkedln group forums, facebook groups, niche industry forums). Here you can create a compelling headline or question as the title and then include some thoughtful commentary followed by your shortened URL. And lastly, don’t forget to ask feedback to continue the discussion.

Social bookmarking

They are not very powerful, but still can be a great source of traffic. So you can try to put your content in bookmarking sites like Digg, StumbleUpon, Delicous and so on.

Interact with other blogs

Try to provide a helpful, valuable comments on other blogs that write about the similar things. As long as the comment will be natural and helpful, it won’t be rude to put your site address at the end.

Use twitter

Thing about your blog post, what advices does it give? When you come up with the ideas, just write the most possible phrase for people who can search for that info. For instance, you are writing about blog promoting, find a people who asked a help for it and help them with some advice as well as with the link to your blog.

Share your post with target audience

You know the people or organization who is curious about the things you are writing about? Go ahead and write to them. You can write something like this: thought this could really help your business. We believe this step would be approved really well.

See also: Ultimate guide for starting a blog

So now that you have some guidelines what to do after writing your article, you can create your after-blog-post routine and easily gain popularity to your post as well as to your blog!