Oficina da Marca » marketing rules http://oficinadamarca.com/blog Just another WordPress site Fri, 07 Aug 2015 11:35:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 3 new rules to engage your customers http://oficinadamarca.com/blog/3-new-rules-to-engage-your-customers/ http://oficinadamarca.com/blog/3-new-rules-to-engage-your-customers/#comments Mon, 03 Aug 2015 13:22:51 +0000 http://oficinadamarca.com/blog/?p=1157 Marketing techniques sometimes look like a thing that passes decades without major changes. And it’s truth, it keeps being effective. But also, there is a fact that customers changing a lot. They become much more aware of the marketing tricks, what means more conscious about what marketers try to do with them. As a result, marketers came up with other technics, and now it’s a high time you to learn them. Go ahead and see what Oficina da Marca suggest to improve!

See also: Cialdini’s six principles to influence your website reader

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Rule in marketing

The things is that – you can influence what people say about you, but you can’t own the conversation. So your mission is to enable your marketing team to embrace the dialogue dynamic. The other thing is that  people no longer is driven by the perceptions of products, more than that they are driven by the perceptions of company. That means that your goal is to create unique brand experience, use all possible innovations appeared on social media and try to personalize your interaction.

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Rule in sales

Don’t concentrate on your products/services, concentrate on understanding your customers’ unique challenges. Help them to solve their problem or reach a goal and they are yours. 57% of buying decisions are made before buyers’ interaction with sales. So your task is to connect with them earlier to shape their vision, to create pleasant buying experience and guide them through their journey – give them guidelines what they should do.

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Rule in service

Your mission is to know about your customer more than he knows about you. Keep aware what he need and prefer from you. Also, always try to enhance customers’ satisfaction with a world-class experience. Make sure, you add value to every interaction to the customer and enhance customers’ loyalty by doing everything efficient.

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See also: 4 best techniques to enhance productivity

So with these techniques you basically not only try to attract customers, but more than this you try to make them your personal promoters. That’s the main goal and if you reach it, you will see the amazing results quite fast!

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