See also: Trendy new tips to your social media channels

Anchor text

Very important rule in content marketing is not to use anchor text. Now you probably what is that anchored text? It’s those words in the copy that form the link. Why it’s bad to use the same words as in link?

Because it’s optimized with keywords and the site is at risk of being penalized. So better use some sentence fragments, branded terms or other innocuous words.

Interact with your competitors

Now you probably thinking “what? Why should I do that?” The rivalry in web is a little bit different than in business. Here both parts wins because of linking your competitors. How come?

One part gets the benefit of a link, while the other gets recognition, co-citation value, recognition from the other audience who is related to your niche, and the ethical use of its data in a great piece of content. Overall, it’s good to link to other websites, competitors or not, as long as those websites have great content that adds value to your own.

Internal Links

What does it mean? That it is creating a link from one page of your website to another. But don’t be confused, it’s not the same as menu links. Menu links are part of the structure of the site as a whole, and internal links refers to actual text links within the content. Internal links can strengthen your site structure and integrity.

And also, what it do is helping user access additional content, improving dwell time, reducing bounce rate, distributing page authority throughout the site, enhancing the crawlability of the site, increasing the indexation of all pages and increasing overall page views across the site. In other words – internal linking is necessity.

See also: 6 Linking techniques for success. Part 1

So now that you have whole bunch of advice, we hope you won’t have any problems with linking techniques and improve your page very soon!

See also:Success secret of 3 most popular blogs

Co-citation
It’s the technic which is used when linking is not appropriate or optional. To be more precise, it’s when you don’t put your link in the articles or chats, but you but just the brand name. Google tracks brand mentions and not just direct links, so in this way you can grow the authority, ranking a recognition of your site.

When to use it? You can mention your site while guest blogging, on social platforms’ posts, in forum discussions. Don’t just mention your brand name. Mention as well others, because in this case, while searching for those “others” google will show your page.

Forgot about the keywords

At the old days these technic was successful. But now the google doesn’t work the same as before. The new standards of content marketing demand you to create an insanely good content. Keywords happen naturally as a byproduct of great content.

If your article is well-written and with plenty of semantic relevance as well as it is lengthy, well-cited, effectively linked to other sites, carefully analyzed, you will be indexed, ranked to the top position on Google, and find by many people within 3 hours.

Be aware of your niche
Be loyal to your niche, because you want to be linked from the sites that are from your niche. Why it’s important? Google rank your site by the linking. If they are link from relevant sites, it will give you more of the authority and you will appear more on google search while trying to find info about this niche.

So what basically you should do is to do the best kind of content for your niche so to be linked by the relevant people.

See also: 7 things to do after writing a blog post

You probably already get excited hearing so many secret gems of linking and as not to overfill you with information, we will stop here today. But be sure tomorrow we will continue with a new bunch of useful tips for your best linking techniques.