Oficina da Marca » photography technics http://oficinadamarca.com/blog Just another WordPress site Fri, 07 Aug 2015 11:35:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 How to photograph your products to stand-out in the crowd http://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/ http://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/#comments Fri, 24 Jul 2015 13:25:25 +0000 http://oficinadamarca.com/blog/?p=1105 Why one sellers sell more than others? Of course, there a plenty of arguments like good marketing tactics, improved social media network and so on. These are helpful of course, but what should be considered as the most important part is representing your product. For doing it good, you don’t have to be a professional photographer, but more of the strategic person, who think about what customer wants to see. So here Oficina da Marca blog collect the most important advices for showing off your picture through photography.

See also: Why you should care about the images on social media

 

Product photography

With so many items on market nowadays, photography could really help you to stand-out in the crowd and make people to by your items instead of higher quality once or less expensive.

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Details and audience

Describe your targeted customer and think what he wants to see: detail, quality, functions. Also think what you would like to see, if you were a buyer. What is the most important to him and accentuate that. Do you sell prints? Show them framed on a wall. Do sell an iPad cover? Show how and iPad fits inside!

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Unique details

Show your unique product’s details that set you apart from any other your market competitor. Don’t leave out these details in your photos. These are the things you will mention in the description of your items that will impress the customer.

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Lightning

The rule number one – don’t use flash. The best light is the day light, but very sunny can also be harmful. It’s good thing to use a light box. And you can make it buy yourself – there are plenty of tutorials how to make it at home.

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Perspective

Show your product from different angles: front, back, up close, further away, just move around with your camera. Don’t leave a customer wondering, because that leaves them room to find an alternative from another shop.

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Background

Be careful that you item don’t have to compete with a background. So better avoid those flower-printed sheets and use neutral colors for your background. Remember that when customer will come to your online shop, it should be an attractive, cohesive collection that shows your items are high quality and intentional.

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See also: Simple ways to do the perfect website design

So just adjust these simple but important details to your product photography, and you soon will see how it enhance the value of your products!

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