See also: How to create a perfect blog post

Killer content

Huffpost blog has 110 million estimated unique visitors. Wonder how they manage it? Because they not only write articles, they also are a news aggregator. That means that they collect all the mainstream articles and republish them on their domain. As the result, people found here the greatest and the most popular content of all sites.

You can also try to collaborate with well-known bloggers and asked them to write in your blog. That you’d be beneficial to both parts, as you get more traffic to your site and the other blogger wider audience and maybe new fans.

Enhance curiosity

The second blog – TMZ – has 30 million unique monthly visitors. Yes, it’s a gossip site, and that explains a lot. But you should also now how to use celebrities to enhance such a popularity. We are curious about how the elite live with fame and fortune – sometimes a life to which we aspire. But what TMZ do to make it even more affective, is creating intrigue headlines. They always left something unknown.

For instance, Mariah Carey in a SKIN-TIGHT wet Suit – Wait ‘Til You See These Curves – The teasing headline compels people to click and see those curves. So what basically you could do, is not just used some famous people, but also write powerful and intriguing headlines as well as offer some secrets, tips, tricks or inside information.

Be aware of your audience

The third one is Business Insider. With the number of readers they have, you would never thought that it’s a blog. But it is. And now they are bigger than its rival CNBC and Forbes. What is they secret? They know their audience perfectly, like the time that their audience could spend on reading their articles, what is the most interesting for them. As they did careful research about this, they started to use engaging headlines for those who love business news, are curious, but as well like celebrities, clothing tops and cool start-ups.

So what you should do first, is to carefully describe your targeted audience and think how you should improve your blog: should you write more frequently, longer post, put more images, do more social promotion, create better headlines. It is a critical thing to do to the success of any marketing effort, especially content marketing.

See also: 7 things to do after writing a blog post

So if you want to improve your blog, maybe it’s not the design that is wrong in it. Try to adjust these simple principles and probably soon you will see the amazing results.

See also: How to be the best in Instagram

Custom Product

Image that you are selling coffee makers and you are trying to attract your targeted audience. Now thing about all the products that could be connected to coffee makers and built boards with them. Be sure that the name of the board as well as the capture below the photo makes sense and is connected with the content. Always take care of what people would might put in a search.

Featured Pinners

If you think that you already have your fans, followers that actively pinning things from you, you can ask them to pin a group board. A group board allows you to add members who can pin directly to your board. This strategy has several of benefits: you will have your small „marketing team“ for pinterest, followers of the pinners will also see the pins of group board, which will expend your search and at last the board will be customize for your audience.

Contest

As pinterest is a visual platform, don‘t miss the perfect opportunity to promote your contests on it. It will boost not only the visibility of the contest, but also will attract a lot of new people to your media channels. And don‘t pin just a contest graphic, also you should pin contest guidelines, little known facts about the giveaway, answers to FAQ about you prize.

Marketing research

If you from those who analyze media all the time and have some valuable insight to consumers, make a visual message about it. Put it in infographic and spread it on pinterest.

Local Content

If your company is local and you frequently writing a content designed for your city, you should take into consideration making a board for neighborhood community. Put in that board everything that connects with that community: workshops, presentations, events that take place in your company as well as the events that you are hosting. In this case the community members will be willing to check this board from time to time.

See also: 6 Things to avoid in social media

So don‘t hesitate to use the pros of the pinterest. There is nothing better than to see the potential in new social platform and be one of the firsts using it.

That’s why today, Oficina da Marca Blog brings to you some tips on how to use one of the most popular social networks, the Instagram, as a powerful marketing tool. Yes, that’s right, Instagram!

Most of the people think that Instragram was built only to share personal photos with friends, and that’s half true, but this socialplatform has a lot of potential when we are talking about business.

What would be a business without customers, and even more important, without brand lovers?

With Instagram you can reach a community of 150 million active users, and share with them the essence and the history of your brand. More than any other social platform, Instagram works around emotions and life experiences, the perfect tool to share the passion.

Dear Marketers, do not underestimate this social platform. Bet on Instagram as you were sharing the good moments of your life. Tell histories, show how your products are made. Embrace your audience and in return they will follow you faithfully.

But now you say that this is only a theory. Ok, so let’s talk about the real business and the best practices to empowering your Instagram account:

– Promote spontaneous and genuine photographs that involve the audience.

– Run a Instagram contest. Engage your audience, get new followers and email subscribers. A small prize, but attractive, will result in huge amounts of traffic to your website and social profile. Also it will build a viral circle of shares between users.

– Use geotags, placing your brand on the map. This will help you to reach to a specific local audience.

– Place a trap! Connect Facebook and twitter with Instagram to build a net that will catch a larger audience.

– Videos, videos everywhere! They flow like photographs in the Instagram news feed, and they have a huge viral potencial on all social networks.

– Be a storyteller, show to your audience how your brand was built, go to the roots and improve your engagement with your followers. Johnnie Walker did it on their Instagram profile, and the result was incredible.

– Use filters! Yes, that’s the core functionality of Instagram and you should use it. But, if you want to preserve the original colors of your photo, always use the popular hashtag #nonfilter. This way you’re able to reach a larger audience, being this hashtag one of the most used tags on Instagram.

Still not convinced that you should use Instagram? Ok, just take a look at the facts:

Now take all the tips in consideration and remember, Instagram can be a powerful tool to your business, you just need to do it right.

Continue following us for more news about how to create, nourish and maintain successful brands.