Everything you should know about hashtags

Angela Ferreira — Wed, 01 Jul 2015 14:50:36 +0000

You could say that hashtags is the new fashion of a popular cultures. But in fact it’s not so new – digging into the history we can find that IRC (Internet Relay Chat) was the first which started using it to categorize items like images, messages, video and other content into groups and to make the search for relevant content easier. Although nowadays hashtags are sometimes used too frivolously causing some annoyance, still the benefits of it are hard to deny. Due to this, Oficina da Marca blog prepare you some tips so not to be lost in the world of hashtags.

Make your unique hashtag

When using Instagram hashtags are very useful. You can organize your pictures which looks like sort of a photo album. The main thing here is just to put the right hashtag. Create something unique and distinguishable and check if nobody else is using it. For instance for the event you can put “#oficinadamarcaparty” and everyone who will be at the party will be able to see all the photos from it while just searching for this hashtag.

Use as a search engine

While the Instagram is nowadays so wide with 150 million of users, you can be user that you’ll find almost everything you want just writing the right hashtag. It’s very advantageous for the businesses, as they can scope out their competitors and search for new ideas in their area of expertise.

Look for the topics

When you are looking for a particular topics or want to know what’s trending nowadays, just search for a hashtag. Put something like #politics or #fashion (whatever you prefer) and it will show you what people are talking about these the most. The best platforms for this is twitter and Facebook.

Get some instant reviews

You want to know how was that the latest movie or reviews of some restaurant, just search for a hashtag in the search engine and you will find the most honest and the fastest reviews about it. It’s good for the businesses as they can get the instant feedback about their products.

Connect with people

What is the greatest way to meet a lot of like-minded people on internet as search for the same interest with Hashtags. Ok, maybe there are, but still in this way you can meet a lot of different people from all over the world and be inspired by their ideas and creations.

Popular things can’t be popular without reasons, in some ways they are always beneficial to the people. Like in this case, hashtags are not just awful columns of crisscrossing lines and words. When you know how to use them and you use them in moderation, they really can become as undiscovered treasure.

6 Things to avoid in social media

Angela Ferreira — Mon, 22 Jun 2015 16:10:48 +0000

Social media is a strong tool for improving your or your company‘s communication. But as it can give a lot of benefit, as well it can make a bad impression about you. So read the advice Ofina da Marca picked for you and make sure you don’t do those mistakes that get your audience away.

1. Auto-posting Facebook posts to Twitter

When you post some pictures or a very long text on Facebook, on twitter you can see just the link of photo or not full text. That makes your posts look like a “spam” and also makes your Twitter look messy.

2. Over using Hashtags

Use hashtags in moderation, because loads of them in one place is hard to read, so they become not useful at all. And also, hashtags is not the kind of thing that fits all social media platforms. It is useful to twitter and Instagram, but not at all in Pinterest.

3. Starting tweets with @ when you’re trying to share with your followers

When you start post with @ referring to some person, that post will be seen just by those people who follow you and your tagged friend. So be sure that the tag goes at the end.

4. Posting too many quotes

Yes, quotes are good. They can inspire, motivate and even just cause a good laugh. But just because quotes work doesn’t mean 90% of your social media stream should be quotes.

5. Relying on collaborative boards on Pinterest

Collaborative boards was a powerful tool to successful pinning. But now search tool is a king. Using the powerful descriptions which consists not just of plain unconnected words, but mainly of descriptions that sounds conversational can make your Pinterest work pretty well for you.

6. Posting the Exact same message everywhere

Different platforms call for different approaches, so if you send the same message throw all the channels it can make your audience disappointed. Try to keep it short on Twitter, while on google+ you can go longer, making your post keyword-rich. On Instagram the most important is to make it personal: share a behind-the-scenes image from the craft you just posted or the recipe you just created. It doesn’t not mean that you can’t share the info about the same thing on all your social platforms. It just mean you should adjust it to all the channels using little corrections.

So being active in the social media is not the thing that will ensure your success. Using it right – that’s the key thing in social media.

Oficina da Marca » social media marketing

Everything you should know about hashtags

6 Things to avoid in social media