See also: Trendy new tips to your social media channels

Anchor text

Very important rule in content marketing is not to use anchor text. Now you probably what is that anchored text? It’s those words in the copy that form the link. Why it’s bad to use the same words as in link?

Because it’s optimized with keywords and the site is at risk of being penalized. So better use some sentence fragments, branded terms or other innocuous words.

Interact with your competitors

Now you probably thinking “what? Why should I do that?” The rivalry in web is a little bit different than in business. Here both parts wins because of linking your competitors. How come?

One part gets the benefit of a link, while the other gets recognition, co-citation value, recognition from the other audience who is related to your niche, and the ethical use of its data in a great piece of content. Overall, it’s good to link to other websites, competitors or not, as long as those websites have great content that adds value to your own.

Internal Links

What does it mean? That it is creating a link from one page of your website to another. But don’t be confused, it’s not the same as menu links. Menu links are part of the structure of the site as a whole, and internal links refers to actual text links within the content. Internal links can strengthen your site structure and integrity.

And also, what it do is helping user access additional content, improving dwell time, reducing bounce rate, distributing page authority throughout the site, enhancing the crawlability of the site, increasing the indexation of all pages and increasing overall page views across the site. In other words – internal linking is necessity.

See also: 6 Linking techniques for success. Part 1

So now that you have whole bunch of advice, we hope you won’t have any problems with linking techniques and improve your page very soon!

See also:Success secret of 3 most popular blogs

Co-citation
It’s the technic which is used when linking is not appropriate or optional. To be more precise, it’s when you don’t put your link in the articles or chats, but you but just the brand name. Google tracks brand mentions and not just direct links, so in this way you can grow the authority, ranking a recognition of your site.

When to use it? You can mention your site while guest blogging, on social platforms’ posts, in forum discussions. Don’t just mention your brand name. Mention as well others, because in this case, while searching for those “others” google will show your page.

Forgot about the keywords

At the old days these technic was successful. But now the google doesn’t work the same as before. The new standards of content marketing demand you to create an insanely good content. Keywords happen naturally as a byproduct of great content.

If your article is well-written and with plenty of semantic relevance as well as it is lengthy, well-cited, effectively linked to other sites, carefully analyzed, you will be indexed, ranked to the top position on Google, and find by many people within 3 hours.

Be aware of your niche
Be loyal to your niche, because you want to be linked from the sites that are from your niche. Why it’s important? Google rank your site by the linking. If they are link from relevant sites, it will give you more of the authority and you will appear more on google search while trying to find info about this niche.

So what basically you should do is to do the best kind of content for your niche so to be linked by the relevant people.

See also: 7 things to do after writing a blog post

You probably already get excited hearing so many secret gems of linking and as not to overfill you with information, we will stop here today. But be sure tomorrow we will continue with a new bunch of useful tips for your best linking techniques.

See also: How to create a perfect blog post

Killer content

Huffpost blog has 110 million estimated unique visitors. Wonder how they manage it? Because they not only write articles, they also are a news aggregator. That means that they collect all the mainstream articles and republish them on their domain. As the result, people found here the greatest and the most popular content of all sites.

You can also try to collaborate with well-known bloggers and asked them to write in your blog. That you’d be beneficial to both parts, as you get more traffic to your site and the other blogger wider audience and maybe new fans.

Enhance curiosity

The second blog – TMZ – has 30 million unique monthly visitors. Yes, it’s a gossip site, and that explains a lot. But you should also now how to use celebrities to enhance such a popularity. We are curious about how the elite live with fame and fortune – sometimes a life to which we aspire. But what TMZ do to make it even more affective, is creating intrigue headlines. They always left something unknown.

For instance, Mariah Carey in a SKIN-TIGHT wet Suit – Wait ‘Til You See These Curves – The teasing headline compels people to click and see those curves. So what basically you could do, is not just used some famous people, but also write powerful and intriguing headlines as well as offer some secrets, tips, tricks or inside information.

Be aware of your audience

The third one is Business Insider. With the number of readers they have, you would never thought that it’s a blog. But it is. And now they are bigger than its rival CNBC and Forbes. What is they secret? They know their audience perfectly, like the time that their audience could spend on reading their articles, what is the most interesting for them. As they did careful research about this, they started to use engaging headlines for those who love business news, are curious, but as well like celebrities, clothing tops and cool start-ups.

So what you should do first, is to carefully describe your targeted audience and think how you should improve your blog: should you write more frequently, longer post, put more images, do more social promotion, create better headlines. It is a critical thing to do to the success of any marketing effort, especially content marketing.

See also: 7 things to do after writing a blog post

So if you want to improve your blog, maybe it’s not the design that is wrong in it. Try to adjust these simple principles and probably soon you will see the amazing results.

See also: How to create a perfect blog post

Keyword integration

That you should remember – keyword research and integration can have a big impact on search engine ranking and traffic. So what you should do is to pick the main topics in your post, check the words and their combinations in Google Adwords’ free keywords suggestion tool and include the best ones in your post tittle, content, meta description and tags.

Status updates

Of course, you can just put the same message in all of your media with a same information and shortened link, but the things is that all the social sites are a bit different. Tailoring your status for each community could make a big difference. Also you should remember, that your friends won’t be online at the same time, so you can create more post about the same blog post. Just be short that they are different. For instance, if your article includes different topics, you can write a status each time about the different one.

Content teasers

Some of the social media let some advertising as long as it’s valuable and relevant to the community (linkedln group forums, facebook groups, niche industry forums). Here you can create a compelling headline or question as the title and then include some thoughtful commentary followed by your shortened URL. And lastly, don’t forget to ask feedback to continue the discussion.

Social bookmarking

They are not very powerful, but still can be a great source of traffic. So you can try to put your content in bookmarking sites like Digg, StumbleUpon, Delicous and so on.

Interact with other blogs

Try to provide a helpful, valuable comments on other blogs that write about the similar things. As long as the comment will be natural and helpful, it won’t be rude to put your site address at the end.

Use twitter

Thing about your blog post, what advices does it give? When you come up with the ideas, just write the most possible phrase for people who can search for that info. For instance, you are writing about blog promoting, find a people who asked a help for it and help them with some advice as well as with the link to your blog.

Share your post with target audience

You know the people or organization who is curious about the things you are writing about? Go ahead and write to them. You can write something like this: thought this could really help your business. We believe this step would be approved really well.

See also: Ultimate guide for starting a blog

So now that you have some guidelines what to do after writing your article, you can create your after-blog-post routine and easily gain popularity to your post as well as to your blog!

See also: How to create a perfect blog post

Your niche

Find something you are passionate about. Don’t blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it. Enjoy yourself. If the blog is for the business, you should think about your average customer’s passion.

Result and goals

It should be one of the first things you do before starting a blog – decide what is your goals and what kind of results you want to achieve. It’s the best to do it at the beginning as the results will keep you motivated to keep going on.

Ideal reader

Think about his age, sex, hobbies and occupations. And these things will let you decide how much time he can spend on your blog and for what kind of reason he will benefit from your blog. These answers will help you to make easy schedule for the articles and their content.

Value for the reader

It’s the only reason why people will read it. Think about it carefully and clearly identify those reasons. Built a content constantly checking them up.

Storytelling

The unique voice of the writer is the main thing that separates blogs from other sources of information. So be yourself, or get a unique voice of telling a stories. The important part of the story telling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens – the absorptive details – and leaves the interesting 1% for the reader.

Building a brand

Choose on the certain colors and  also on fonts (more about your web design read here). Draw a sketch of your usual blog post – where will be the pictures, what paragraphing you will use. All the technical details should be taught over before you start building it. Nevertheless, make a logo, which will include all your main colors and will represent your idea.

Illustrations

That may sound a little bit not so important, but believe me, this is the thing you should be concern about really seriously. Making a content it’s usually not so hard, when you love the thing you are doing, the illustration thing can be more complicated. You should thing over where do you get the pictures, how you edit theme (to make brand image consistent) and how often do you get those. This information will strongly influence the schedule of your posts.

Social media

Decide on social platforms. Now there are plenty of them and to manage all them will take some time. So we would advise you to pick tree the best for you blog depending on its context. However, still it’s good to bookmark them in sites like: digg, Stumbleupon, del.icio.us. While promoting them, use the keywords. Make them more specific and by putting the same keywords everywhere try to own them.

Connections

And finally, after you’ve built your blog, don’t forget to communicate. Always respond to readers, visit others’ blogs and communicate with bloggers from your niche. Join groups on social media that are connected to your topic. Share useful and relevant posts from other blogs. People will love you for that.

See also: Marketers’ techniques to attract customers

Now you have the guidelines. So start a blog without doubts and enjoy the benefits of it.

See more: How to maximize your social network with minimum time

Conquer with your first and last sentence

First sentence should set an intrigue to your reader, make him nod his head or in other words increase emotions.  The same counts with the last one. Just this time you should look carefully, is the last sentence make him feel satisfied about reading all the article. Make sure to point out want kind of value he acquire.

Don’t write a novels

Does your post look like a long long story with a few paragraphs? Change it. It blogosphere people used to just skip the content and it’s super hard when the content is like a one long story. Try to cut your story into paragraphs of 1-4 sentences.

Photos are mandatory

Even if you are really bad at taking them, try to use a platform were you can get the pictures for your article legally. People need the illustration to crab their attention and make the content more memorable.

Linking is better than it seems

You may think that links just get away all your traffic. It might will happen, but the thing is that your audience will be very thankful for you sharing your knowledge and secret sources with them. Just make sure that all the links would mesh with the message organically.

Long posts helps

At first everyone taught that short post rule the blogosphere and nobody reads the long ones. But recently studies showed just the opposite – google love helpful, detailed posts that are excellent resources for the reader. 1500 words seems to be the sweet spot for getting more attention from Google and more shares.

Make headers and sub-headers

Make it easier to read. You can use h2 or h3 tags. As well the good things is to use bullets and numbers.

See also: Why you should care about the images on social media

So now that you have key ideas how you should improve your blog posts, just try them. It’s always a matter of case, but we truly believe that most of these advice really makes difference!

By producing good educational content about your business, the company establishes a leadership position, increases the authority (and traffic) via Google and social media facilitates the process of selling and creates a permanent marketing asset, difficult to be replicated.

However, at the time of implementation many companies end up slipping. That’s why article offers 6 tips on how to build a successful blog to attract and convert prospects:

TIP #1

Personas: a common mistake for many companies is to write for themselves, not for their target audience. Before you set your blog theme, think of the “buyers” of your business and build characters that represent them. Then seek to answer several questions about their profiles and interests.

TIP #2

 Teach: This is the biggest “cake recipe” for a good blog: discover the problems of your target audience and teach how to solve them. Educational content spreads much more than corporate information, thus attracting more potential customers. Teaching also establishes rapport and credibility, and help create demand for the solution.

TIP #3

Search: Do a good keyword research on Google and investigate problems and questions in social media before producing content.

TIP #4

Have a good platform: blogs do not have many secrets, but it is important to have a minimum of technical adequacy. A platform like WordPress solves most questions about SEO and content management. Moreover, a good blog layout helps improve conversion and sharing.

Another important point: keep the blog on the same domain as your company’s website, so one takes advantage of the authority gained by another.

TIP #5

Think like a publisher: a good blog is like a magazine. Several people can produce content, but someone should play the role of the blog editor, ensuring consistency, review the organization of the “agenda” and frequency of publication. About the latter, one post a week is already well enough for the company to start seeing results within a few months.

TIP #6

Promote: think on Twitter, Facebook and Linkedin as distribution channels to leverage the generated content on your blog. Another simple tip is to enter the blog articles in the company newsletter. Write as a guest on other industry blogs also helps in exposing the content to new audiences.

Blogging is one SEO technique that is highly recommended. Blogging can help a business to get a great deal of content out into the community to be noticed by its target audience and of course by the search engines too. If used correctly, a blog can get a business a lot of attention, build trust and respect for its brand and get relevant traffic visiting its website too. There are a number of benefits of using a blog.

How to use it?

When creating content for your blog it is also important to consider carefully the language you use. As a blog can help a brand to gain the trust and respect of others, it can be highly tempting for a site owner to want to display their expertise as much as possible. Whilst this is beneficial, it is important to remember that those reading your blog may not be as familiar with your subject as you and therefore complicated language and terms can easily confuse them. This will cause them to quickly lose interest in your blog and in your business too.

If you do not update your blog regularly this could also be a huge mistake. If you do establish a selection of regular visitors which come to your blog to read your updates then you have to ensure you provide them with fresh and unique information. If you don’t update your blog often enough they will begin to view your blog as outdated and will believe you are not passionate about your business. You have to show your enthusiasm for your business by keeping your blog updated with new and relevant information as much as possible. This will not only please your followers but will attract the attention and interest of the search engines too.

SEO techniques such as blogging can help online businesses considerably but only if used appropriately.

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Meta Description:  Blogging is one SEO technique that is highly recommended. Blogging can help a business to get a great deal of content out into the community to be noticed by its target audience