Search engine optimization (SEO) marketing is something that you want to spend a lot of time understanding. In order to bring your site’s rank as high as it can get on search engines today you need to follow many different SEO marketing techniques.

By adding SEO friendly keywords to your URL you help instantly boost your site’s ranking. The top sites on SERPs (Search Engine Results Page) are the ones that have URL names that are keyword friendly. Implement as much SEO marketing as you can to your site. Its important to utilize SEO styling within your content like bold, italic and underline. Its also important to use header tags like h1, h2, h3.

Its important to update your site as often as possible as this will increase your online marketing exposure which increases your SEO ranking. This is simply because there are other sites that are adding SEO friendly content to their sites which increases their marketing campaign exposure.

Social media marketing (SMM) is a great way to increase your customer base. Social media marketing is a free source of advertising for many businesses. Businesses that know how to use social media marketing to reach their target demographics and other content that is created especially for them.

Mobile marketing is one of the most unrecognized forms of marketing, yet it works and people don’t even know it. When you offer special promotions for your business then it helps give people a reason to give you their contact information. Follow through with your word, and send out text messages to everyone who is on your mobile device list promotions all the time.

This is the reason why your business must pay attention to keywords: you want to be the first search result, so that when someone google it- you’re there!

In the last few years the social media platforms, like Twitter, Instagram, Pinterest, Google + and Facebook have adopted #hashtags as a practice. When you use a hashtag that word becomes hyper linked and anyone that searches for it will see your post.

What does it mean? It means hashtags are keywords for social platforms..

By using them you can create brand awareness and  be part of those viral conversations that attract millions of people (possible clients) around the world.

A key to success is not to over do it. Don’t create a Facebook post, or a tweet full of hashtags. That won’t work.

Social media marketing company Socialbakers released data showing that the more hashtags a brand uses in a Facebook post, the less engagement it receives.

Based on a sampling of 200,000 brand posts on Facebook in February 2014, brands that used one or two hashtags in a given post received an average of 593 interactions. That number dropped to 416 for brands that used three to five hashtags.

This is another example that in social media more isn’t necessarily better. The key to your online strategy must be QUALITY.

Every SEO strategy development is planned and the monitoring occurs throughout the year. Thus, actions that involve maintenance and strategic corrections are performed throughout the project period. It’s an ongoing project. Another important thing to follow is the constant updating when algorithmic innovations in major search engines in the world happen.

Based on what we understand as important to an SEO project focused on results, our design cycle comprises:

• Plans for the development of the SEO strategies through trainings, workshops and meetings;
• Collaborating with internal teams to guarantee the ongoing work, and supporting with detailed reports;
• Monthly monitoring of reports, in order to define readjustments.

What are the benefits?

The results are achieved the more implementations are applied. That is, there’s a gain in sales and business development due to the website who’s more and more optimized and better positioned in terms of Google Page Rank and indexation.

As far as e-commerce websites is concerned, the gain in sales is even easier on the eye after the first implementations. In the end the website starts appearing by the names of its products e see the chances of increasing the sales getting even more significative.

Oficina da Marca works as an intelligence agency for digital business and we work we several integrated teams: web analytics, SEO, Web Design, …

 How does it works?

We believe the optimization of a website includes several internal and external factors, always having in mind the main business objectives.

The optimization of a website is deeply related with the following factors: content, technology, usability, reputation and social.

On page

• Content: strategic planning about content and keywords. Improvements in the content, its structure and information meant to be relevant for the consumers.
• Technology: technical optimization of pages and digital assets (videos, images, audio, etc). This is a work aimed to optimize the technological structure of a site so that it can be visited by the robots of search engines and thus properly displayed in the listings of the major search engines of the world.
• Usability: this has direct influence on sales. The client must arrive to the website and find all the important information.

Off page

• Reputation: Popularity strategy, visibility e social media virality.