See also: How to create a perfect blog post

Persuade the reader

There four principles of persuasion that have been proven to influence people. First, people defer to experts. It sound kind of truth when Guinness says “Guinness is good for you”. Second, people believe in social proves. Kitekat says “8 out of 10 owners said their cats preferred it”. Third, people act on their commitmets, so it works when they say “Like x? You’ll love Y!” Finally, people want what they can’t have. American Express says “Quite frankly, the American Express card is not for everyone…”.

Use right structure

Right ideas and write words is not enough, what is also very important is the right order. So choose a structure that leads the reader from self-interest to action. One of the structure is to describe the problem people have and then position a product as a solution to it. Second structure can be tell a story. Telling a story about how the product was used and how it let to achieve the goals can be very beneficial. Ask and answer the reader’s most likely questions in order like “What is it?” “How does it work” “Why can’t I just..?” Finally, try to speak from the several different people’s point of view.

Know how to write informational pieces

The structure should be organized thematically. Answer the reader’s likely questions, in order. For the best design and layout use informative cross-headings so people can scan and jump in. Choose all the visual tools to enhance readability such as bullets, tables, diagrams, graphs. Talking about tone and length use the words, which would you use for 10 years old kid and make it as short as it could be, but no shorter.

See also: Marketers’ techniques to attract customers

Being a copywriter means not just you should know how to put words into grammatically right order, but as well you should understand people psychology. And if you just can’t come up with idea, imagine yourself as a customer – what would crab your attention.

1. Use Better Targeting Practices
One of the greatest benefits of mobile advertising is that it easier to fine to the locations where the ads will run. Mobile apps can use the phone’s GPS data to get precise location data that can be used to determine which ads to run. Since many apps use Facebook logins or similar methods of persistent identification, there is also a lot of demographic information available that can be used to target very specific groups of people.
“Your mobile advertising campaign will be more successful by geotargeting advertisements to your audience. This makes your campaign more relevant and wastes fewer impressions, ultimately leading to higher engagement and follow through,” said Laura Perkins of Perks Consulting.

2. Improve Your Landing Environment
Getting people to click on an advertisement is only half of the equation for successful mobile advertising campaigns. Advertisers need to make sure that the landing page for the ad is mobile optimized and has content that will close the deal. For example, the landing page should include very specific information that is relevant to the reasons the person clicked on the ad. There should also be a clear call to action.
“For example, an ad for a pair of shoes I’m looking at brings me to a mobile-optimized page featuring the shoes and a way to buy them, rather than pointing me to a more generic page where I have to look around for the shoes I want, and then figure out how to buy them,” said KyeMou, of the mobile research firm Marin, when demonstrating an example of an optimized landing page to a reporter.

3. Do Specific Mobile Keyword Research
When planning mobile ads, don’t use the exact same keywords as you would for desktop campaigns. Google’s Webmaster Tools, Google Analytics, and Google Keyword Tool all have features that can be used to filter specifically for mobile. Mobile devices users employ different words when searching mobile devices (like “nearby”) and there are fewer branded searches than by users on desktops and laptops. Advertisers who aren’t specifically researching keywords with mobile in mind aren’t maximizing their budgets.

4. Experiment with Content
The size of mobile device screens can be a limitation when creating ads, but advertisers can make up for this by experimenting with banner sizes, shapes, images, and colors. What may seem like a minor adjustment may turn out to be the key to a higher click-through rate.
Advertisers should take special care to make sure they have chosen the right call to action and be willing to experiment with different offers to find what best motivates customers.According to Adam Root of HipLogiq, “The three most effective calls to action I have seen are discount coupons (e.g., 20 percent-off coupons for nearby mobile users), buy-one-get-one promotions and free items.”

5. Select the Right Mobile Ad Network
The mobile advertiser network a business uses also plays a large part in the overall effectiveness of the campaign. Determining the best mobile advertising network depends on whether you want to advertise on apps, or specific sites, or in search results. Google is a good choice for most businesses but there are a lot of other good options to choose from. Examine the network’s option for relevant localized data, their mobile publisher database, and what their abilities are for ad display and ad search.

Mobile advertising will see great increases in 2014 as more people use mobile devices to search and shop online, and advertisers follow them. Be sure your advertising are being used effectively by always measuring your results and keeping up with the latest news in best practices.