See also: Trendy new tips to your social media channels

Anchor text

Very important rule in content marketing is not to use anchor text. Now you probably what is that anchored text? It’s those words in the copy that form the link. Why it’s bad to use the same words as in link?

Because it’s optimized with keywords and the site is at risk of being penalized. So better use some sentence fragments, branded terms or other innocuous words.

Interact with your competitors

Now you probably thinking “what? Why should I do that?” The rivalry in web is a little bit different than in business. Here both parts wins because of linking your competitors. How come?

One part gets the benefit of a link, while the other gets recognition, co-citation value, recognition from the other audience who is related to your niche, and the ethical use of its data in a great piece of content. Overall, it’s good to link to other websites, competitors or not, as long as those websites have great content that adds value to your own.

Internal Links

What does it mean? That it is creating a link from one page of your website to another. But don’t be confused, it’s not the same as menu links. Menu links are part of the structure of the site as a whole, and internal links refers to actual text links within the content. Internal links can strengthen your site structure and integrity.

And also, what it do is helping user access additional content, improving dwell time, reducing bounce rate, distributing page authority throughout the site, enhancing the crawlability of the site, increasing the indexation of all pages and increasing overall page views across the site. In other words – internal linking is necessity.

See also: 6 Linking techniques for success. Part 1

So now that you have whole bunch of advice, we hope you won’t have any problems with linking techniques and improve your page very soon!

See also:Success secret of 3 most popular blogs

Co-citation
It’s the technic which is used when linking is not appropriate or optional. To be more precise, it’s when you don’t put your link in the articles or chats, but you but just the brand name. Google tracks brand mentions and not just direct links, so in this way you can grow the authority, ranking a recognition of your site.

When to use it? You can mention your site while guest blogging, on social platforms’ posts, in forum discussions. Don’t just mention your brand name. Mention as well others, because in this case, while searching for those “others” google will show your page.

Forgot about the keywords

At the old days these technic was successful. But now the google doesn’t work the same as before. The new standards of content marketing demand you to create an insanely good content. Keywords happen naturally as a byproduct of great content.

If your article is well-written and with plenty of semantic relevance as well as it is lengthy, well-cited, effectively linked to other sites, carefully analyzed, you will be indexed, ranked to the top position on Google, and find by many people within 3 hours.

Be aware of your niche
Be loyal to your niche, because you want to be linked from the sites that are from your niche. Why it’s important? Google rank your site by the linking. If they are link from relevant sites, it will give you more of the authority and you will appear more on google search while trying to find info about this niche.

So what basically you should do is to do the best kind of content for your niche so to be linked by the relevant people.

See also: 7 things to do after writing a blog post

You probably already get excited hearing so many secret gems of linking and as not to overfill you with information, we will stop here today. But be sure tomorrow we will continue with a new bunch of useful tips for your best linking techniques.

See also: How to create a perfect blog post

Killer content

Huffpost blog has 110 million estimated unique visitors. Wonder how they manage it? Because they not only write articles, they also are a news aggregator. That means that they collect all the mainstream articles and republish them on their domain. As the result, people found here the greatest and the most popular content of all sites.

You can also try to collaborate with well-known bloggers and asked them to write in your blog. That you’d be beneficial to both parts, as you get more traffic to your site and the other blogger wider audience and maybe new fans.

Enhance curiosity

The second blog – TMZ – has 30 million unique monthly visitors. Yes, it’s a gossip site, and that explains a lot. But you should also now how to use celebrities to enhance such a popularity. We are curious about how the elite live with fame and fortune – sometimes a life to which we aspire. But what TMZ do to make it even more affective, is creating intrigue headlines. They always left something unknown.

For instance, Mariah Carey in a SKIN-TIGHT wet Suit – Wait ‘Til You See These Curves – The teasing headline compels people to click and see those curves. So what basically you could do, is not just used some famous people, but also write powerful and intriguing headlines as well as offer some secrets, tips, tricks or inside information.

Be aware of your audience

The third one is Business Insider. With the number of readers they have, you would never thought that it’s a blog. But it is. And now they are bigger than its rival CNBC and Forbes. What is they secret? They know their audience perfectly, like the time that their audience could spend on reading their articles, what is the most interesting for them. As they did careful research about this, they started to use engaging headlines for those who love business news, are curious, but as well like celebrities, clothing tops and cool start-ups.

So what you should do first, is to carefully describe your targeted audience and think how you should improve your blog: should you write more frequently, longer post, put more images, do more social promotion, create better headlines. It is a critical thing to do to the success of any marketing effort, especially content marketing.

See also: 7 things to do after writing a blog post

So if you want to improve your blog, maybe it’s not the design that is wrong in it. Try to adjust these simple principles and probably soon you will see the amazing results.

Obtaining coverage in the media (TV, radio, podcasts, online videos, newspapers, magazines, online news sites, blogs, etc.) is a great way to spread the word about your business and your products/ servicings. For achieve results depends on the time and effort that arises and can be very hit or miss. It is essential to know the journalist / blogger and theme (s) that he or she covers. Before embarking to people and need to spend time getting to know your style and topics they write. Be sure to read your content, and, where appropriate, leave comments. This will show them that they had “done their homework, are already involved with their work, and will also help you make decisions about what journalists are appropriate or not for your type of news.

We must always frame our discourse with the relationship that we create, that we climb these stairs in relation to journalists are essential for us to be in his head and when you need immediate news remembers us.

Brevity is key: The speech should be fluent, brave and meeting the needs of each journalist at the moment, if we have what it takes and is part of its publishing schedule, more easily get in and should avoid e-mail attachments. Journalists do not normally “do not have time to read pages and pages of e-mail or even press releases. The initial step should be short, sweet, engaging, and should have highlighted the key points” What we are doing at the moment, as well as why the journalist should want to cover it. If they were interested, they will ask for additional and more detailed information.

Have something interesting to offer: What “is new and different about your story is particularly opportune has an angle, and make it interesting?.
Personalize, show your target you have done your homework. Mention the specific reasons of why it has to offer will benefit his or her readers.

The content in turn has to be smart and be done smartly, you should always use existing relations in order to achieve and get the attention of the media that others do not know us or have never given the opportunity to introduce. Create something viral among our relations (such as video) and cause us to publish all, Twitter is the fastest and most effective tool to achieve this.

In addition to making ourselves using social networks to creatively use this content, we can not forget the traditional methods of sending emails, which can also be reworded to help the life of a web company to grow. Never forget to put the links to the sites, using pictures and videos with links to the various social networks. Are also important keywords in content help in SEO terms. The title short and direct as if these keywords to find us on the web as well as the content can not be too detailed, if you need more journalists will again contact us.

Before sitting down to write a press realese, make sure you have something interesting to communicate.
Novelty, novelty! Every day thousands of journalists receive news in your mailbox, and it does not mean that all will read and use them for your articles. Often leave the emails on the side, run to search the internet, whether in blogs and in social networks. Press releases are placed by a firm on the company. In a way, this is a form of advertising (self-promotion). There is nothing wrong, but it gives a different credibility than one written by a journalist or blogger respected history level. After all, the journalists see hundreds of press releases and news in the course of a week, but only choose a number of stories to write.

Consequences for the news of a company is a top blog at strategic sites in the social networks that capture the attention of those journalists is halfway to call together differently attention and we note among many other mundane press releases.
There is no doubt that stories are effective in reaching potential buyers directly, I also believe that journalists and advertising play a vital role in the overall marketing strategy.

Filipa Mendonça