But what is the growth hacking?

To understand the definition let’s compare it with the traditional marketing. In the traditional way of the marketing in a classic company, the marketer receives a budget and it is his function to build brand awareness.

In the growth marketing it is different and simpler, growth the number of the paying users while minimizing marketing costs.

The word “hacker” used in this situation stands for a person who uses unconventional means for a purpose. So use unconventional means to growth the number of users.

Some examples of the growth hacking

Hotmail:  a simple and innovative way tolet know their service. Put at end of each email send the sentence; “PS: I love You. Get your free email at Hotmail.”

Dropbox: create at begin a video with well-known memes and shared it in reddit which make growth the number of first users. But then, the little detail was to offer more storage space for each friend sponsored.

Twitter: The social network work on the activation retention. An user which follow 20 persons is considered an active user and start to use the network regularly. So they work to incorporate the process of following people when you sign.