See also: How to create a perfect blog post

Reciprocity

If you do something nice for someone, they’ll do something nice for you. So give people something for free. It can be your time while consulting them, small gifts on giveaway, free ebooks, webinars or other content. These are all ways to create feelings of reciprocity.

Commitment and Consistency

When people are presented with the idea which fits their self-image, they are very likely to convert. They have decided through consistency, that a certain action coheres with who they believe themselves to be and then they do commitments. For marketing, craft headlines and value propositions that speak directly to that person’s desires and self-images. You’re establishing influence by creating consistency.

Social Proof

People are very much influence by social opinion, so social proof is a crucial ingredient in online marketing. People will buy, see, do what other people buy, see and do. So use testimonials, show your facebook likes if the number is nice. Moreover, create a content that gets commented on and then write content that gets people’s feedback.

See also: Marketers’ techniques to attract customers

Authority

People want to be told what to do so badly that they’ll listen to anyone. If you have a well-described niche, buy adding more and more content about it you can become an opinion leader. And then the other step would be say what people have to do.

Liking

In order to make relationships with people you should be attractive and have sort of chemistry. In online relationship it look sort of impossible, but it isn’t. You can create a likeable persona by saying things that people like to hear, adding pictures of other people, because people like to see other people. You can create create attractiveness even through your web design: a good logo, smart graphics.

Scarcity

If people think that something is going to run out, they will rush to buy it. Put a timeline on your webinar, telling people that signup is closing on Thursday at 12pm. Or say that there are limited number of people that can attend it. Scarcity doesn’t need to be a reality. People simply need to think that something is scarce in order to be compelled into action.

So now that you know the principles, you just need to be smart and adjust them everywhere: website design, content, social media and so on. Social psychology can really do difference!