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Make you Instagram feed as a magazine

If you truly want to enhance the number of your followers, you should give them a reason to follow you. You should remember that people they will look at the hole feed of your pictures and then they’ll decide do they want the same thing in their feed every day. So make sure that your Instagram would say an essence of what you offer and want to be known for. If you are into cooking, post about the food you cook, give recipes, or show beautiful plated meals.

Post behind the scene pictures

People are so curious about the things that they are unable to see usually. So make your Instagram more personal by revealing some details. How messy your office looks before the grand event, about how you arrange your environment before making professional photos and so on.

Use apps for making your pictures more appealing

There is nothing more important in Instagram then to place in it the nice visual content. And you would be surprise to here that all of those pictures of the most popular Instagrams are made not with professional camera. They are just using appropriate apps like Afterlight, VSCO Cam, Tadaa.

Cut down on the hashtags

Hashtags are good, but too much of them can make you look desperate. Try to cut down on generic ones like “instagood” or so on. Instead try to use more specific ones to attract your targeted audience, which would consider to buy your products.

Always check your entire feed

Sometimes we post something that looks good, but this doesn’t match with the overall feed. Delete it at that time and save it for later. In this case you can create the visual outlook of your brand.

And the most important – communicate

Showing attention to others by liking or writing comments can increase your followers a lot. But here you should follow first rule. Because when they’ll read your comment, they will be whether amused or disappointed. But if they will like your idea and your style, than you will have the real followers who might even buy your products or services eventually.

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So the point of Instagram is to keep your style and interact with others. It’s the most personal platform, so don’t  forget to reveal some secret gems and you will soon gain the grate amount of new fans.

See also:5 Tips to Engage your audience on Instagram

Adidas

Adidas with its 2 million followers is the third in the row after Nike (4.5 millions) and Starbucks (2.5 millions). Now it’s creating a campaign which would let people to personalize their shoes style using their Instagram photos. People love personalized items and they also love sharing their unique creations via Instagram. So why not to pull them together? Claps to Adidas!

Ben & Jerry’s

In how many ways you can hold a cone of ice cream? Exactly – thousand! That’s what Ben & Jerry’s ice cream Company is trying to say – get creative with your product. Whatever product or service it is, present it creative or funny, and you will have a lot of engage people around.

Polo Ralph Lauren

Show your customers what is behind the scenes! During 2014 Winter Olympics Polo Ralph Lauren gave its customers a special opportunity to see their favorite sport stars behind the scene. The trick here is to show things or place which people are not usually able to see. Show them a pictures from wings of your hosted local concert or show them an atmosphere in your office during working day. Your followers will feel a stronger connection to your brand, now that they’ve seen who or what is behind it.

Zappos

This handbag and footwear company of course have dozen of picture of their production to show. However, they still occasionally post something unexpected. Their advice is don’t limit yourself with product photos. Funny, cute or inspirational photo posted unexpectedly will enhance more emotions than just a usual photo of handbag.

Pabst Blue Ribbon

Beer Company could fight for its hipster image, but instead of this it post funny pictures of this beer in unexpected places. So basically it suggest to think over what would enhance followers to share cheap beer’s photos without caring who knows you like cheap beer.

So overall all the companies suggest to be creative. And rather than looking to other examples listen to what people like and create your own special technic which make you unique in the market.

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