That’s why today, Oficina da Marca Blog brings to you some tips on how to use one of the most popular social networks, the Instagram, as a powerful marketing tool. Yes, that’s right, Instagram!

Most of the people think that Instragram was built only to share personal photos with friends, and that’s half true, but this socialplatform has a lot of potential when we are talking about business.

What would be a business without customers, and even more important, without brand lovers?

With Instagram you can reach a community of 150 million active users, and share with them the essence and the history of your brand. More than any other social platform, Instagram works around emotions and life experiences, the perfect tool to share the passion.

Dear Marketers, do not underestimate this social platform. Bet on Instagram as you were sharing the good moments of your life. Tell histories, show how your products are made. Embrace your audience and in return they will follow you faithfully.

But now you say that this is only a theory. Ok, so let’s talk about the real business and the best practices to empowering your Instagram account:

– Promote spontaneous and genuine photographs that involve the audience.

– Run a Instagram contest. Engage your audience, get new followers and email subscribers. A small prize, but attractive, will result in huge amounts of traffic to your website and social profile. Also it will build a viral circle of shares between users.

– Use geotags, placing your brand on the map. This will help you to reach to a specific local audience.

– Place a trap! Connect Facebook and twitter with Instagram to build a net that will catch a larger audience.

– Videos, videos everywhere! They flow like photographs in the Instagram news feed, and they have a huge viral potencial on all social networks.

– Be a storyteller, show to your audience how your brand was built, go to the roots and improve your engagement with your followers. Johnnie Walker did it on their Instagram profile, and the result was incredible.

– Use filters! Yes, that’s the core functionality of Instagram and you should use it. But, if you want to preserve the original colors of your photo, always use the popular hashtag #nonfilter. This way you’re able to reach a larger audience, being this hashtag one of the most used tags on Instagram.

Still not convinced that you should use Instagram? Ok, just take a look at the facts:

Now take all the tips in consideration and remember, Instagram can be a powerful tool to your business, you just need to do it right.

Continue following us for more news about how to create, nourish and maintain successful brands.