See also: How to use pinterest to promote your business

Make you Instagram feed as a magazine

If you truly want to enhance the number of your followers, you should give them a reason to follow you. You should remember that people they will look at the hole feed of your pictures and then they’ll decide do they want the same thing in their feed every day. So make sure that your Instagram would say an essence of what you offer and want to be known for. If you are into cooking, post about the food you cook, give recipes, or show beautiful plated meals.

Post behind the scene pictures

People are so curious about the things that they are unable to see usually. So make your Instagram more personal by revealing some details. How messy your office looks before the grand event, about how you arrange your environment before making professional photos and so on.

Use apps for making your pictures more appealing

There is nothing more important in Instagram then to place in it the nice visual content. And you would be surprise to here that all of those pictures of the most popular Instagrams are made not with professional camera. They are just using appropriate apps like Afterlight, VSCO Cam, Tadaa.

Cut down on the hashtags

Hashtags are good, but too much of them can make you look desperate. Try to cut down on generic ones like “instagood” or so on. Instead try to use more specific ones to attract your targeted audience, which would consider to buy your products.

Always check your entire feed

Sometimes we post something that looks good, but this doesn’t match with the overall feed. Delete it at that time and save it for later. In this case you can create the visual outlook of your brand.

And the most important – communicate

Showing attention to others by liking or writing comments can increase your followers a lot. But here you should follow first rule. Because when they’ll read your comment, they will be whether amused or disappointed. But if they will like your idea and your style, than you will have the real followers who might even buy your products or services eventually.

See also: How to be the best in Instagram

So the point of Instagram is to keep your style and interact with others. It’s the most personal platform, so don’t  forget to reveal some secret gems and you will soon gain the grate amount of new fans.

In February this year, they released The Handbook Instagram for Brands, whose intention is to help businesses achieve their goals in a captivating way.

In this guide Instagram selected 11 companies that publish highly engaging content. Brands like @patagonia, @disneyland or @chobani were chosen, since they put their own identities and values into ​​captivating and attractive images, that engages with their audience.

As the printed version of the manual is not available for everyone, Instagram also publishes on his blog Instagram for Business tips on how to generate more engagement.

In this article we will address the tips provided by Instagram itself and also include some of our marketing practices recommended in the platform.

TIP #1

Be true to your brand: make sure that the pictures on your company profile clearly portray the personality of the brand. Try to be natural, nothing too serious or staged. Try to use Instagram to reflect the particular characteristics of the company.

See the example of the eyewear manufacturer @warbyparker

See the example @adorofarm

TIP #2

Share experiences: offer a new vision of the world or a new style of life, portrayed through the eyes of those who use your products and services.

In this example, the @gopro customers share pictures and videos taken with the GoPro cameras.

TIP #3

Inspire action: start a movement around your brand, inspire your audience to photograph their running times, like #runfree campaing of @nikerunning, or savoring a delicious yogurt like @chobani did in his hashtag #creationaday.

TIP #4

Know your audience: know what people think about your brand, find out how you can explore the imagination of new customers. The @missionbicycle draws its simplicity that consumers love in their bicycles and uses the imagery on Instagram, transforming these ordinary objects into works of art.

TIP #5

Do not make a lot of propaganda: people do not like advertising or ads, they enjoy much more attractive images showing the interior of your brand. Use this feature to show your followers the true nature and the behind the scenes of your company. Upload photos of your employees in moments of relaxation or events organized by your brand.

That’s why today, Oficina da Marca Blog brings to you some tips on how to use one of the most popular social networks, the Instagram, as a powerful marketing tool. Yes, that’s right, Instagram!

Most of the people think that Instragram was built only to share personal photos with friends, and that’s half true, but this socialplatform has a lot of potential when we are talking about business.

What would be a business without customers, and even more important, without brand lovers?

With Instagram you can reach a community of 150 million active users, and share with them the essence and the history of your brand. More than any other social platform, Instagram works around emotions and life experiences, the perfect tool to share the passion.

Dear Marketers, do not underestimate this social platform. Bet on Instagram as you were sharing the good moments of your life. Tell histories, show how your products are made. Embrace your audience and in return they will follow you faithfully.

But now you say that this is only a theory. Ok, so let’s talk about the real business and the best practices to empowering your Instagram account:

– Promote spontaneous and genuine photographs that involve the audience.

– Run a Instagram contest. Engage your audience, get new followers and email subscribers. A small prize, but attractive, will result in huge amounts of traffic to your website and social profile. Also it will build a viral circle of shares between users.

– Use geotags, placing your brand on the map. This will help you to reach to a specific local audience.

– Place a trap! Connect Facebook and twitter with Instagram to build a net that will catch a larger audience.

– Videos, videos everywhere! They flow like photographs in the Instagram news feed, and they have a huge viral potencial on all social networks.

– Be a storyteller, show to your audience how your brand was built, go to the roots and improve your engagement with your followers. Johnnie Walker did it on their Instagram profile, and the result was incredible.

– Use filters! Yes, that’s the core functionality of Instagram and you should use it. But, if you want to preserve the original colors of your photo, always use the popular hashtag #nonfilter. This way you’re able to reach a larger audience, being this hashtag one of the most used tags on Instagram.

Still not convinced that you should use Instagram? Ok, just take a look at the facts:

Now take all the tips in consideration and remember, Instagram can be a powerful tool to your business, you just need to do it right.

Continue following us for more news about how to create, nourish and maintain successful brands.