By producing good educational content about your business, the company establishes a leadership position, increases the authority (and traffic) via Google and social media facilitates the process of selling and creates a permanent marketing asset, difficult to be replicated.

However, at the time of implementation many companies end up slipping. That’s why article offers 6 tips on how to build a successful blog to attract and convert prospects:

TIP #1

Personas: a common mistake for many companies is to write for themselves, not for their target audience. Before you set your blog theme, think of the “buyers” of your business and build characters that represent them. Then seek to answer several questions about their profiles and interests.

TIP #2

 Teach: This is the biggest “cake recipe” for a good blog: discover the problems of your target audience and teach how to solve them. Educational content spreads much more than corporate information, thus attracting more potential customers. Teaching also establishes rapport and credibility, and help create demand for the solution.

TIP #3

Search: Do a good keyword research on Google and investigate problems and questions in social media before producing content.

TIP #4

Have a good platform: blogs do not have many secrets, but it is important to have a minimum of technical adequacy. A platform like WordPress solves most questions about SEO and content management. Moreover, a good blog layout helps improve conversion and sharing.

Another important point: keep the blog on the same domain as your company’s website, so one takes advantage of the authority gained by another.

TIP #5

Think like a publisher: a good blog is like a magazine. Several people can produce content, but someone should play the role of the blog editor, ensuring consistency, review the organization of the “agenda” and frequency of publication. About the latter, one post a week is already well enough for the company to start seeing results within a few months.

TIP #6

Promote: think on Twitter, Facebook and Linkedin as distribution channels to leverage the generated content on your blog. Another simple tip is to enter the blog articles in the company newsletter. Write as a guest on other industry blogs also helps in exposing the content to new audiences.

In February this year, they released The Handbook Instagram for Brands, whose intention is to help businesses achieve their goals in a captivating way.

In this guide Instagram selected 11 companies that publish highly engaging content. Brands like @patagonia, @disneyland or @chobani were chosen, since they put their own identities and values into ​​captivating and attractive images, that engages with their audience.

As the printed version of the manual is not available for everyone, Instagram also publishes on his blog Instagram for Business tips on how to generate more engagement.

In this article we will address the tips provided by Instagram itself and also include some of our marketing practices recommended in the platform.

TIP #1

Be true to your brand: make sure that the pictures on your company profile clearly portray the personality of the brand. Try to be natural, nothing too serious or staged. Try to use Instagram to reflect the particular characteristics of the company.

See the example of the eyewear manufacturer @warbyparker

See the example @adorofarm

TIP #2

Share experiences: offer a new vision of the world or a new style of life, portrayed through the eyes of those who use your products and services.

In this example, the @gopro customers share pictures and videos taken with the GoPro cameras.

TIP #3

Inspire action: start a movement around your brand, inspire your audience to photograph their running times, like #runfree campaing of @nikerunning, or savoring a delicious yogurt like @chobani did in his hashtag #creationaday.

TIP #4

Know your audience: know what people think about your brand, find out how you can explore the imagination of new customers. The @missionbicycle draws its simplicity that consumers love in their bicycles and uses the imagery on Instagram, transforming these ordinary objects into works of art.

TIP #5

Do not make a lot of propaganda: people do not like advertising or ads, they enjoy much more attractive images showing the interior of your brand. Use this feature to show your followers the true nature and the behind the scenes of your company. Upload photos of your employees in moments of relaxation or events organized by your brand.