Oficina da Marca » photography https://oficinadamarca.com/blog Just another WordPress site Fri, 07 Aug 2015 11:35:59 +0000 en-US hourly 1 https://wordpress.org/?v=4.2.38 How to photograph your products to stand-out in the crowd https://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/ https://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/#comments Fri, 24 Jul 2015 13:25:25 +0000 http://oficinadamarca.com/blog/?p=1105 Why one sellers sell more than others? Of course, there a plenty of arguments like good marketing tactics, improved social media network and so on. These are helpful of course, but what should be considered as the most important part is representing your product. For doing it good, you don’t have to be a professional photographer, but more of the strategic person, who think about what customer wants to see. So here Oficina da Marca blog collect the most important advices for showing off your picture through photography.

See also: Why you should care about the images on social media

 

Product photography

With so many items on market nowadays, photography could really help you to stand-out in the crowd and make people to by your items instead of higher quality once or less expensive.

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Details and audience

Describe your targeted customer and think what he wants to see: detail, quality, functions. Also think what you would like to see, if you were a buyer. What is the most important to him and accentuate that. Do you sell prints? Show them framed on a wall. Do sell an iPad cover? Show how and iPad fits inside!

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Unique details

Show your unique product’s details that set you apart from any other your market competitor. Don’t leave out these details in your photos. These are the things you will mention in the description of your items that will impress the customer.

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Lightning

The rule number one – don’t use flash. The best light is the day light, but very sunny can also be harmful. It’s good thing to use a light box. And you can make it buy yourself – there are plenty of tutorials how to make it at home.

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Perspective

Show your product from different angles: front, back, up close, further away, just move around with your camera. Don’t leave a customer wondering, because that leaves them room to find an alternative from another shop.

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Background

Be careful that you item don’t have to compete with a background. So better avoid those flower-printed sheets and use neutral colors for your background. Remember that when customer will come to your online shop, it should be an attractive, cohesive collection that shows your items are high quality and intentional.

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See also: Simple ways to do the perfect website design

So just adjust these simple but important details to your product photography, and you soon will see how it enhance the value of your products!

]]> https://oficinadamarca.com/blog/how-to-photograph-your-products-to-stand-out-in-the-crowd/feed/ 0 INSPIRATION IN PHOTOGRAPHY BY BROOKE SHADEN https://oficinadamarca.com/blog/inspiration-in-photography-by-brooke-shaden/ https://oficinadamarca.com/blog/inspiration-in-photography-by-brooke-shaden/#comments Mon, 12 May 2014 11:06:52 +0000 http://oficinadamarca.com/blog/?p=745 Brooke-shaden-inspiration-in-photography

Brooke Shaden  is a fine art photographer and popular blogger living and working in the Los Angeles area where she runs photo workshops. Her passion lies in creating new worlds through photographs, a passion which was recently recognized by Academy award-winning director Ron Howard when he chose her work as part-inspiration for a short film in Canon’s
Imagin8tion competition. Her vision extends beyond the realm of the camera, creating images that resemble paintings and speak of an era that is not our own. Each image is a story.

All photographers have trained the mind to see inspiration in any situation. The book Inspiration in Photography: Training your Mind to Make Great Art a Habit through the unique look of Brooke shows how.

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Brooke Shaden is one of the most recognized names in modern art photography. The book presents techniques and exercises we can do to be inspired every day , anywhere .
The truth is that all artistic photographers seeking a specific style , but is not always easy to know how to get there. This book is the perfect balance between knowledge and education to help you find inspiration when needed

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The book is an incentive to search for inspiration whether it be a chair, a flashlight or tissue box. With this book Brooke wants to make us understand that life is a series of stories, places and people, and that is what makes a photographer when captures a moment, tells a story. Inspiration is everywhere and Brooke knowledge is a plus to have that look on things and moments.

“Just because someone does not naturally feel inspired to create avant-garde masterpieces every day does not mean that he or she lacks creativity. It means that he or she is creative in a different way (…) “To come up against a problem during a project – be it an obstacle or a desire – and then figure out a way to resolve the issue; that is being creative.” – Brooke Shaden in Ezra Magazine

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“I believe that figuring out your personal style of photography, or art in general, is the number one thing that will not only set you apart from the crowd, but will set you on a path to being personally fulfilled. Style can be a very daunting thing to define, because we are diverse people as well as artists. Whether you shoot fine art, portraits, fashion, or street, having a recognizable style is essential for understanding how you need to visually interpret your inspiration.” says Brooke Shaden.

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“Brooke Shaden has certainly created a masterpiece that will serve any photographer looking for inspiraiton in life, each other and in tissue boxes.”

 

Source: Best Design Books
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