See also: http://oficinadamarca.com/blog/marketing-for-brands/

Brand logo has an impact

Brand logos have the power to activate a set of associations we have with that brand, leading us to specific behaviors that are similar to brand’s image. For instance, Apple logo is all about creativity. So when people were asked to tell the ways of using brick, the ones who so Apple logo came up with more creative ideas.

‘Feeling good’ attitude

It is all based on associations. You don’t promote your product, but in the commercial you surround it with things that make people happy. It can be sun, flowers, sea or anything else. And even though it sounds kind of awkward idea, it works. In experiment, people were more likely to take worth pen instead of good one, just because it was surrounded by positive things.

Luxury brands’ effect

It’s also connected with associations. You buy more expensive things from luxury brands if you watch then in commercial with other luxury brands. In experiment, it was noticed that people were more likely to buy Nike socks instead of cheaper ones, just because Nike ones where showed for them before with such a brands as “Tiffany”, “Nordstrom”.

Music can change things

Music can stimulate you do make a purchasing decisions. Research shows that shoppers make more impulsive purchases when they’re overstimulated by louder music. Moreover, if you put in the restaurant slow music, it will make people sit there longer and take some dessert with extra drink. The good news for restaurant staff. A French study revealed that playing songs with “prosocial” lyrics about empathy and helping others can increase tips – good news for servers everywhere.

See aslo: New social network trends you should know

And these are just a few tricks that marketers use. However, starting to use them is already a good beginning for making your brand powerful.