See also: How to create a social media marketing plan. Part 1

Posting strategy

There are dozens of questions connected with posting: What to post? When to post? Where to post? And so on.  But the answer to them all is more personal and it’s mainly depends on your niche and audience. The thing that is the same for any niche is pictures. They are ruling the social media right now and every social platform becomes more beneficial if you use it with pictures.

Despite that you can begin with a strategy like this: start with a basic five types of updates we all post (links, images, quotes, reshares, plain-text updates). Than choose a “staple” update, a single type that will make up the majority of your posts. Finally create a 4:1 ratio of sharing: for every four “staple” updates, publish one different type for variety. This way followers know what to expect from you and as well you could do some experimenting. Just consider to develop the message according to social media.

 Analyze, test, and iterate

When you decided on the posting strategy, it’s time to see how it’s going on. This is a research faze which will explain you what works for you and what doesn’t. Using some analytics is mandatory (google, buffer). Than find your average – how much is the average clicks, shares and so on. It will be your benchmark which will let you know if your new ideas helps you or takes you down.

Engage

Now you just have to automatize your work and continue doing your strategy every day. The other thing you should consider is to keep some time for your customers. They will write comments or will start discussion and you should keep in mind that it’s too important to ignore.

See also: New social network trends you should know

So this is it, now you are prepared to rock the social media world. Just keep in mind, that in social media there are no strict rules how to act, you can always try to improve things, do something different and check how the audience react to it. Who knows maybe you will be the one who will create a new shocking formula for concurring the social media.

See also: How to maximize your social network with minimum time

Decide on social media

Now there are plenty of social networks to fit every business. So you should choose the social networks that best fit your strategy and the goals you want to achieve on social media.  The things that can help you to decide on social media is time, resources and audience. See how much time you can devote to prepare the material for social network. Then be acknowledge by the resources you have – like do you have more pictures, or more of information, is that information is quality one or more casual. And the most important do some little survey to decide where your potential audience gathers, which social media works the best for you platform.

Do a perfect profile

Do a monthly check for your public profile: make sure your avatar, cover photo, bio or profile info is up-to-dated. There are two parts of profile that should always be considered: visual and text. For visual part try to be always consistence. Make sure that all the photos on your social media platforms look alike. About the text, try to say what you are and not what you’ve done. Don’t use buzzwords and make sure that it would look beneficial to your followers to be connected with you. And don’t forget to be personal – social media is for that.

Find you voice and tone

Finding your voice in social media it’s not easy, but to do that it’s worth efforts, because you will be noticed and distinguished only by this. How to do that – the question may occur to you. There some questions that need to be answered by yourself. First, if your brand would be a person what kind of personality would it has. If it would be a person, what kind of relations it would have to consumer (friends, family, etc). Secondly, describe in adjectives what your company’s personality is not. Thirdly, check are there any companies that have a similar personality to yours? Why they look alike? And finally, how do you want your customers to think about your company. So after this you will have bunch of adjectives that should always be with you while creating social media plan.

See also: Why you should care about the images on social media

Now that you have some guidelines, you can start preparing for your big debut. But just before starting we would strongly advise you to wait for other part of tips. You won’t be disappointed.