See also: How to create a social media marketing plan. Part 1

Facebook

People like seeing photos and they as well like taking them. Take an advantage of it – let your customers take photos and post in. That is what Starbuck let do for its customers.

Twitter

Implement a Twitter card in you Twitter so that with every post you do, there will be an image as well. Also, customize the title tag.

Google+

Use Google+ Hangouts together with your normal Youtube videos. For example, Toyota uses Google+ Hangouts for interactive experience. The Toyota Collaborator enables 5 people design their dream car and drive it on Google Maps.

Pinterest

Include the logo into your pins to create the visual reminder. Nordstrom has done this practice and is the most-followed brand on Pinterest.

Instagram

Make customers to use your company’s hashtag or for them to create one. Then reward them by “regramming” the best ones.

LinkedIn

Make you resume interactive – add all kind of media and detail description. Successful example Chef Paul Maloney which showed his delicious food photos and in this way got more views and job requests.

Youtube

Have you used Youtube’s video editor? If not, it’s a high time to start! With it you can create a video and will combine existing videos and new ones so that to show your product in action.

Vine

There are only six seconds to use, so make sure you use them wisely. For instance, Oreo put their celebrated cookies in the beginning of all videos so that to make visual recognition.

See also: How to maximize your social network with minimum time

So these are the brand new tips, but we have one more for you – find the inspirational brand and seek its actions on social media. In this way, you would know the latest tactics that will suite your business the most!

See also: Why you should care about the images on social media

Use contrast

It counts for everything: shapes, fonts colors. Make sure that the most important details would stand out. As well, contrast is beneficial to make your website easy to use. Don’t miss such easy details like if using a light-colored background to use a dark font and so on.

Choose your font palette

There is nothing more necessary in building brand outlook as consistency. Have you got your standard brand font? If not, it’s the number one thing to apply. It’s not only a good way of ensuring a visual pleasure and comfort for the customer, but as well a brand uniqueness which will help it to be noticed and recognized.

Let your heading be bolder and choose the lighter more subtle fonts for subtitles and body.

Pick a color scheme

As well as with fonts your brand has to have its color. It also is the perfect way to ensure website consistency. So look at your brand carefully. What qualities it do have. Is it fresh and fun or sophisticated and glamorous? Look at the color descriptions in the internet and pick up three main ones. Just be sure they get along together.

Prepare your images

How to enhance the professional look to your website? The one point you shouldn’t miss is grids and frames. If you add those to your pictures, they will always look better and will give you a professional edge.

Simplicity is sophistication

Seeing so many great design examples no wonder there will be a moments you will want to put apply them all. The trick is here you should do otherwise. Keep it as simple as you can. Use only the details that a really necessary for your design. Don’t forget you are here to message something and it also will combine some graphical details. So keep it simple at design so that you can stand-out in your message!

See also: How to raise your Instagram followers

So now you know. And it didn’t seem so difficult, right? You just need to apply those simple things to your website and enjoy the benefits.

“They are like one of us.
Or rather, we aspire to be like them.”

Origami mask by Francesca Lombardi.

With a love for the textural and the absurd, Italian photographer Giacomo Favilla and designerFrancesca Lombardi team up to create the series One of Us. Titled ‘‘One of Us’’, the project consists of black and white portraits of people sitting in a vintage armchair, while wearing beautiful origami masks.

Their poses are full of an austere Victorianism, ever unknowable and out of reach. Declaring that the “other” is more similar than we would like to believe, One of Us is a surreal hybrid of both man and beast.

With the intention creating an impression of an imaginary world, where animal and human natures blend together as one, each mask has been laboriously folded over and over again to resemble a different animal. Be the animal a puma, a rabbit, a crocodile or a cat – they all take their turn in ‘‘being the face,’’ be that temporarily, of a person sitting to have their photo taken where their most striking feature is the fact that they have no eyes – they are in fact stylised blindfolds in the shape of animals.

photo © Giacomo Favilla.

Are three major engines for the success of the Oficina da Marca: DESIGN, VISUAL COMMUNICATION and MARKETING.

10 Magical Steps to Create Sucessfull Brands

1. The Brand: Are you a brand? What you do? How you describes your brand? What makes you unique?
2. We start finding our position in the world: competitors, stakeholders, events
3. We build brands from inside out: company profile
4. We build brands that people belive in: what people think about the brand
5. We build powerfull brands through passionate people: design lovers, opinion leaders, for example
6. We design an extremely focused approach to the market: social networks, blogs
7. We design brand experience: products, press, trade shows, partners
8. We design a proccess to put the brands inside consumers mind
9. We are extremely consistent and we execute with focus and discipline: tasks, budget, performance
10. We love

If you want to know more informations about Oficina da Marca please contact us.