See also: How to create a perfect blog post

Your niche

Find something you are passionate about. Don’t blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it. Enjoy yourself. If the blog is for the business, you should think about your average customer’s passion.

Result and goals

It should be one of the first things you do before starting a blog – decide what is your goals and what kind of results you want to achieve. It’s the best to do it at the beginning as the results will keep you motivated to keep going on.

Ideal reader

Think about his age, sex, hobbies and occupations. And these things will let you decide how much time he can spend on your blog and for what kind of reason he will benefit from your blog. These answers will help you to make easy schedule for the articles and their content.

Value for the reader

It’s the only reason why people will read it. Think about it carefully and clearly identify those reasons. Built a content constantly checking them up.

Storytelling

The unique voice of the writer is the main thing that separates blogs from other sources of information. So be yourself, or get a unique voice of telling a stories. The important part of the story telling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens – the absorptive details – and leaves the interesting 1% for the reader.

Building a brand

Choose on the certain colors and  also on fonts (more about your web design read here). Draw a sketch of your usual blog post – where will be the pictures, what paragraphing you will use. All the technical details should be taught over before you start building it. Nevertheless, make a logo, which will include all your main colors and will represent your idea.

Illustrations

That may sound a little bit not so important, but believe me, this is the thing you should be concern about really seriously. Making a content it’s usually not so hard, when you love the thing you are doing, the illustration thing can be more complicated. You should thing over where do you get the pictures, how you edit theme (to make brand image consistent) and how often do you get those. This information will strongly influence the schedule of your posts.

Social media

Decide on social platforms. Now there are plenty of them and to manage all them will take some time. So we would advise you to pick tree the best for you blog depending on its context. However, still it’s good to bookmark them in sites like: digg, Stumbleupon, del.icio.us. While promoting them, use the keywords. Make them more specific and by putting the same keywords everywhere try to own them.

Connections

And finally, after you’ve built your blog, don’t forget to communicate. Always respond to readers, visit others’ blogs and communicate with bloggers from your niche. Join groups on social media that are connected to your topic. Share useful and relevant posts from other blogs. People will love you for that.

See also: Marketers’ techniques to attract customers

Now you have the guidelines. So start a blog without doubts and enjoy the benefits of it.

See more: How to maximize your social network with minimum time

Conquer with your first and last sentence

First sentence should set an intrigue to your reader, make him nod his head or in other words increase emotions.  The same counts with the last one. Just this time you should look carefully, is the last sentence make him feel satisfied about reading all the article. Make sure to point out want kind of value he acquire.

Don’t write a novels

Does your post look like a long long story with a few paragraphs? Change it. It blogosphere people used to just skip the content and it’s super hard when the content is like a one long story. Try to cut your story into paragraphs of 1-4 sentences.

Photos are mandatory

Even if you are really bad at taking them, try to use a platform were you can get the pictures for your article legally. People need the illustration to crab their attention and make the content more memorable.

Linking is better than it seems

You may think that links just get away all your traffic. It might will happen, but the thing is that your audience will be very thankful for you sharing your knowledge and secret sources with them. Just make sure that all the links would mesh with the message organically.

Long posts helps

At first everyone taught that short post rule the blogosphere and nobody reads the long ones. But recently studies showed just the opposite – google love helpful, detailed posts that are excellent resources for the reader. 1500 words seems to be the sweet spot for getting more attention from Google and more shares.

Make headers and sub-headers

Make it easier to read. You can use h2 or h3 tags. As well the good things is to use bullets and numbers.

See also: Why you should care about the images on social media

So now that you have key ideas how you should improve your blog posts, just try them. It’s always a matter of case, but we truly believe that most of these advice really makes difference!