New social network trends you should know

Now every company is using social network to improve their businesses. But does it really helps to improve it? While everyone is doing the same, you become just like everyone else. You don’t stand out. And in this case you should really do care about taking one step further. So here Oficina da marca blog team going to help you by introducing the new social media trends you should include in your strategy.

Publishing

Social media experts says that companies should become publishers to engage their audience. It keeps consumers engaged for longer periods of time by building relationships. But don’t think it’s only about promoting your products. You should create a content that tells a story. Here are some tips how to do that.

First of all, choose the topic that your audience is passionate about. The good example is Red Bull which created its content al about extreme sports and now kind of own this niche.

Secondly, you should commit to that topic. Don’t try to cover multiple topics. It just won’t work.

Thirdly, you should own that topic. Show your customers that you are the expert in this field.

Video expansion

Videos won’t be just for Youtube from now on. Videos will pop everywhere – on Facebook, Instagram, Vine. It will be short branded video clips just to crab attention. And Facebook even released a “call to action tool” which invites customers to visit a companies’ website or make a purchase.

Count on Instagram

Researches showed that people do not engage to social content very often. For such popular networks as as Facebook, Twitter the engagement rate is lower than 0.1 percent. But not everything is so bad, there is social network which has 58 times more engagement per follower than Facebook. Yes, you are right – it’s Instagram. So don’t hesitate and add it to your social network strategy.

Image-based content

People are engage to an image. They don’t like to read anymore, they like to get information as fast as they could, so pictures is that material that helps. So build your network on image-based social platforms such as Pinterest, Instagram, Tumblr. And tell your customers visual stories that helps to identify your brand.