Why one sellers sell more than others? Of course, there a plenty of arguments like good marketing tactics, improved social media network and so on. These are helpful of course, but what should be considered as the most important part is representing your product. For doing it good, you don’t have to be a professional […]
“They are like one of us. Or rather, we aspire to be like them.” Origami mask by Francesca Lombardi. With a love for the textural and the absurd, Italian photographer Giacomo Favilla and designerFrancesca Lombardi team up to create the series One of Us. Titled ‘‘One of Us’’, the project consists of black and white portraits of people […]
Cultural codes, ideological discourse, and rhetorical processes have been acknowledged as influences on consumers relationships with advertising, brands and massmedia. If brands exist as cultural, ideological, and rhetorical objects, then researchers require tools developed to understand culture, ideology and rhetoric, embracing more typical branding concepts, such as equity, strategy, and value. A photograph should evoke […]