Marketing techniques sometimes look like a thing that passes decades without major changes. And it’s truth, it keeps being effective. But also, there is a fact that customers changing a lot. They become much more aware of the marketing tricks, what means more conscious about what marketers try to do with them. As a result, marketers […]
The concept is now a reality since 2013. Looking to Google trends, we can see that the number of research done on this particular theme don’t stop rising. But what is the growth hacking? To understand the definition let’s compare it with the traditional marketing. In the traditional way of the marketing in a classic […]
The portuguese wine house company was the subject of a special tribute at the Concours Mondial de Bruxelles, Belgium, which, in its 20th edition was keen to give a reward to the most medaled deal ever in that event. Sogrape, whose achievements have meant that was now distinguished as the company more medalist worldwide. This […]
Marketing is one of the most popular career destinations for newly qualified graduates. And it is easy to see why. In the digital age, marketing and technology are often described as the engine room of a business. It offers an exciting and often highly paid job for those who desire a dynamic business career. The great […]
Nowadays we are surrounded by thousands of social platforms that help businesses grow. Each platform has the purpose to reach the audiences, but not all has the tools you need to effectively talk to them, and most importantly, to engage with them. That’s why today, Oficina da Marca Blog brings to you some tips on how to […]
One of the biggest struggles between sales and marketing stems from understanding what sales needs to turn a prospect into a customer, and what marketing has the bandwidth to produce. It’s a battle that repeats itself regardless of company size or industry focus. To help remove some of the animosity from the relationship, it […]
One of our most important marketing strategies at OM is going on what we like to call “Missions”, planned business trips to a specific market to present our brands. Although not entirely successful on itself, Missions is the most direct channel that we have today to relate with our stakeholders, especially our clients. Within the […]
Raising brand awareness and separating yourself from the masses has become a fundamental aspect of running a successful business. While it’s important for a brick and mortar company, it’s almost a necessity for an online business that operates on the global scale. Social Media Perhaps the latest and greatest trend in raising brand awareness is implementing a smart social […]
