Mobile devices are the most used at the moment to access the internet. Last year $8 billion dollars was spent on mobile ads, but not all campaigns was effective. Here is five tips for more effective mobile ad campaigns in 2014. 1. Use Better Targeting Practices One of the greatest benefits of mobile advertising is […]
Oficina da Marca creates, nourishes and maintains successful brands in Portugal and abroad, through design and branding and tools that these disciplines have in the success of a strategy of creating globally competitive brands. Are three major engines for the success of the Oficina da Marca: DESIGN, VISUAL COMMUNICATION and MARKETING. 10 Magical Steps to […]
Attending the press quickly, objectivity and honesty is good business for companies. The press can not make the public think exactly how they want their journalists, but can lead us to what we should think. This is called the power of the media. Once in writing, a subject will resonate in some way with society. […]
