In a global civilization where technology is becoming available to the majority of people. When nowadays 2.2 billion people are using the Internet Worldwide and the number of users is increasing every day. Websites play an important and vital role in companies. The Internet has completely changed the way we live. Now we are able […]
There are many articles on the web that describe how should a great leader be. But we think OM’s point of view on this subject should be also public, and be stated here in our blog. We think that nowadays the word BOSS is slowly dissapearing from the dictionary. Especially when we are talking about […]
Cultural codes, ideological discourse, and rhetorical processes have been acknowledged as influences on consumers relationships with advertising, brands and massmedia. If brands exist as cultural, ideological, and rhetorical objects, then researchers require tools developed to understand culture, ideology and rhetoric, embracing more typical branding concepts, such as equity, strategy, and value. A photograph should evoke […]
