What are Web Channels?
The web channels are a group of social networks with lower importance to the major social networks of interaction, for example, the Facebook. The web channels include other networks with a smaller level of interaction but is also very important to feed the greatest interaction networks.In this group of social networks, we can find 3 different typologies: interaction, submit and share.
How to use it?
In the interaction typology (Behance and Thefacy) we should use every days with comments in the most important interior designers and we need to have this web channels update with all the news. The image quality is very important in this kind of social networks.
So, how we can use Behance ?
One of the ways you can garner greater visibility is to get your portfolio featured on Behance’s curated galleries. When someone opens the Behance homepage, the first thing they see is the “Featured Gallery” — a selection of projects chosen by Behance’s team of curators. Behance states on its Team Blog: “Behance’s Curators are trying to expose especially innovative and well-crafted work. They consider all sorts of factors when reviewing a project, including quality and originality of work, presentation of the project, and the traction it is getting in the community (appreciations, comments, etc)”.
Behance also offers more than a dozen additional curated galleries for specific creative mediums such as illustration, photography, and branding, just to name a few. According to Behance, the projects curated for these galleries and the overall featured gallery represent only one per cent of the thousands of projects submitted each day.
The million-dollar question is: how do you get one of your projects selected for the featured or curated galleries? Unfortunately there is no secret password or magic formula, but there are a few things that you can do when creating your project to help to get your work noticed…
1. Highlight the work
A common missed opportunity when using Behance is uploading a single image into your project to represent your work. You have to think of your projects as advertisements, and you’re selling you. Present the work like you would for a job interview in a creative and professional way. Since you can’t physically show visitors your work try to include enough detailed images to give them a sense of what it would be like to hold it in their hands. Remember, length is key. You don’t want your project to be too short or too long. Behance recommends a range of six to 20 images without duplicates that are a nice size and clean of watermarks that could detract from the work.
2. Choose a cover image
When deciding on a cover image to represent your project, remember that it will be this image that entices the viewer to click on your work. In general it’s a good idea to stay away from using text in your cover images unless your project is about typography.
A text cover may not be good a way to draw people in, if say you’re a photographer highlighting your latest photo shoot. Let the work speak for itself. Your cover image should leave your visitors wanting more. You also should only publish your project when it’s completely finished and you are completely happy with the final result. Once a project is published people will be able see it.
3. Make some Noise
Another often over looked aspect of creating a project on Behance is promoting it. Once your project has been published, try and create some buzz around it. Built into the “Public Project” section of your Behance portfolio is a ‘Promote Project’ button that will allow you to send out a notification about your project to Twitter, Facebook, and Linkedin at the same time.
Use these tools as well as other social media outlets such as personal blogs, Pinterest, or Tumblr to extend the visibility of your project to your friends and followers. Attracting project appreciations and comments can be another great way to get you noticed by the Behance curators. As stated early by the Behance team, they are looking for projects generating traction among the community.
How we can use the fancy in our Business?
This webchannel is a great website because it gives it’s users a forum to share crafts, clothing, food, and ideas while also allowing brands to sell their products on it. The On The Fancy, when a certain number of people “fancy” an item, the creator of the post is notified. The Fancy then offers the post creator a chance to give discount deals directly to the “fanciers”. The brand can also opt to set up a virtual store right there on the website. The Fancy offers users to shop, sell, buy and save all on one website.
In the submit typology (Stumble and Reddit) we just can update with blog links so is very important to have nice and usefull blogs to share the information in this social network. With more votes in the links that we put in these networks, we have more chances to be found in the internet.
So, how we can use the Stumble?
StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit because when a user likes, or stumbles, a particular page, it is put into the StumbleUpon lineup. So how can you capitalize on this great network and start getting traffic?
Before we go any further, the main secret to StumbleUpon success is having great content. Sales pages and product info pages will not get you far, unless you happen to be Amazon or have some kind of extremely popular product like an iPad. Poorly written articles and blog posts may get them on there, but users can hit the dislike button just as easily as they can hit the like button and ultimately bury your content.
So what kind of content thrives on StumbleUpon? Common popular media includes:
– Tutorials – if your guide is the end all guide to a particular topic, then you’re in.
– Videos – entertaining, informational, or visually stimulating videos from YouTube, Vimeo
– Images
– Infographics – most networks love infographics
– Lists – people love lists and will often stumble them for their followers.
Most website owners and bloggers discover the power of StumbleUpon through their analytics, particular when they see a day like this pop up. If you want to increase your chances of your content getting stumbled, the best way to do so is to add a StumbleUpon badge to your website content. The easier you make it for people to stumble your content, the more chances your content will be stumbled.
Once you have followers on StumbleUpon, you can share your content directly with them.
Getting followers on StumbleUpon is much like getting followers on Twitter except that there is no automatic follow back users to rely on. You have to find users to follow, follow them, and essentially hope that they follow you back. Most will receive an email notification. Finding followers interested in the same topics as you is simple. You can start by going to http://www.stumbleupon.com/discover/keyword/ and replace the keyword with topics you are interested in.
The best way to ensure a higher chances of being followed (or followed back) by another user is to create a great StumbleUpon profile.
Most people suggest not stumbling your own content, but you have to have your content stumbled in order to share it with your followers. Your options are to wait for an organic discovery (as mentioned above) or to have an online friend you can contact via email or IM to ask for a friendly stumble.
In the share typology ( Youtube, Vimeo, Flickr, Scribd and Issuu) we need to have great content in images and videos. This web channels should be update with the new content every weeks and we need the help of the most important networks (like Facebook or twitter) to share this content.
How you need to use youtube to promote your business?
The best part about using YouTube for your company videos is that embedding the YouTube link on your site saves bandwidth, meaning a faster download time for customers when they visit your page. However, make sure that you take full advantage of the SEO and branding options available through YouTube by following the simple tips below.
Connect your contente is the key is to help Google, and readers, connect the video with your content. In the description of your video, always include a link to the website because. This helps both Google and your readers find you.
Internet users constantly upload YouTube every moment. Find ways to establish your business within the YouTube community through commenting on other videos within your fields of interest. Add links to videos on your website. Tweet videos or share them on Facebook or Google+, both your own videos and those of fellow YouTube users.
Be cost effective through prioritizing your investment in your video’s quality. Invest just enough resources to get your point across. The method behind constructing your video is more important than the quality or excess of equipment. Something extremely polished may distract from your message or the authenticity of your product or service, but too low of a quality can also have an adverse affect on viewers. Also be sure to keep the length of your video within a reasonable amount of time an individual would spend watching it. The less scripted the better.
Create tutorial videos on how to operate your product or use your service. General how-to videos and training videos can benefit both customers and employees as well as increase exposure online. Make funny behind the scenes videos to show a personal side and further expose your brand to social media users. If you plan on hosting an event, creating a new line of products and consider addressing these new developments in a video blog. You may even want to give an overview of your business or service process. Always try to be as creative as possible to keep viewers. interested, engaged, and coming back for more
What is the best web channels to use in your business?
In the list of the most important web channels to use in the business area we can find: Behance, Thefancy (Usa), Stumble, Reddit, Youtube, Vimeo, Flickr, Scribd and Issuu.
Behance is like a online portfolio for creative people and teams to showcase and discover creative work. All the creative companies should use this network to show to the world the images and videos of their products.
The Fancy is a social photo sharing webstore and mobile app and the objective is to connect users through shared tastes and allow them to purchase the things they like.
In the stumble and reddit, the companies should submit links of their blogs so is very important to have a great content to share.
The goal of Issuu and Scribd is share the catalog online so it’s very important to have a nice and complete catalog in pdf version in these social networks.
The other social networks (Youtube, Vimeo, Flickr) are great to share images and videos to the clients and show them their products.
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