14 things that your LinkedIn must have

Linkedln can be compare to Facebook or twitter with the amount of ads it has, that’s for sure. But its distinctiveness make it popular in area, which belongs just for this social media channel. It’s network which is designed for professionals and nowadays is even seen as digital version of the curriculum vitae. And indeed, if you are applying for a job, you can almost be certain the potential employer is going to look at your LinkedIn profile. So that means it needs to be complete and optimized for maximum expose. For that Oficina da Marca blog gather all the best tips what your Linkedin profile shouldn’t miss.

USE KEYWORDS:

Try to make sure you will appear in the search while searching on keywords.

PROFESIONAL NAMES:

Linkedin is not a playground. Businesses and people are looking for solutions and not gimmicks.

PHOTO COUNTS

Adding a professional photo can increase your profile visibility enormously.

LOCATION

Businesses looks for employees in certain locations, so be specific and write down it carefully.

BE CREATIVE

Brand your professional headline, in this way encouraging people to search more about you. You’ve got 110 characters. Make them count.

INDUSTRY

Write down your specific industry so that for the right people it would be easy to find you.

BE ACTIVE

Update your status and try from time to time share something useful/insightful within your industry.

EMBRACE THE VISUAL

Show in your profile visual proves of your work (youtube/vimeo videos, presentations from slideshare/powerpoint/prezi, documents from scribd, word)

GET CONNECTIONS

You should have more of the Linkedin connections not because to show off with the amount of friends. Rather because it increases your appearance on the search.

INCLUDE YOUR VOLUNTEERING

Statistics says that 42% of hiring managers surveyed admit they view volunteer experience as equivalent to formal work experience.

ENDORSEMENTS

Don’t ignore them, it also can affect your appearance of search. Average number of endorsements per linkedIn user is 5, so here’s an easy way to be above average.

CONTACTS

Don’t forget to make yourself contactable: write down your email, telephone number.

CREDIBILITY

Ask for recommendations. They can incredibly change a point of view toward you!

JOIN GROUPS

There are 200 conversation happening each minute across LinkedIn groups. So participate in them and let others see you.

Maybe you are disappointed of the basic information that includes this list? But then check again your linkedIn profile and make sure all these basics are included. Probably, there is some little details that you miss. But if not – congrats, now you can be sure that you did everything that is in your power to make your social network appearance perfect.

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