Linking is the integral part of content marketing. If you don’t link your content correctly it won’t be ranked, and if it won’t be ranked it won’t be found and if it won’t be found it won’t be read. And what’s the point of writing it then? So in order to this we have to be informed, proactive and strategic when talking about linking. And Oficina da Marca blog already found some techniques how to do that. Let‘s start!
See also:Success secret of 3 most popular blogs
Co-citation
It’s the technic which is used when linking is not appropriate or optional. To be more precise, it’s when you don’t put your link in the articles or chats, but you but just the brand name. Google tracks brand mentions and not just direct links, so in this way you can grow the authority, ranking a recognition of your site.
When to use it? You can mention your site while guest blogging, on social platforms’ posts, in forum discussions. Don’t just mention your brand name. Mention as well others, because in this case, while searching for those “others” google will show your page.
Forgot about the keywords
At the old days these technic was successful. But now the google doesn’t work the same as before. The new standards of content marketing demand you to create an insanely good content. Keywords happen naturally as a byproduct of great content.
If your article is well-written and with plenty of semantic relevance as well as it is lengthy, well-cited, effectively linked to other sites, carefully analyzed, you will be indexed, ranked to the top position on Google, and find by many people within 3 hours.
Be aware of your niche
Be loyal to your niche, because you want to be linked from the sites that are from your niche. Why it’s important? Google rank your site by the linking. If they are link from relevant sites, it will give you more of the authority and you will appear more on google search while trying to find info about this niche.
So what basically you should do is to do the best kind of content for your niche so to be linked by the relevant people.
See also: 7 things to do after writing a blog post
You probably already get excited hearing so many secret gems of linking and as not to overfill you with information, we will stop here today. But be sure tomorrow we will continue with a new bunch of useful tips for your best linking techniques.
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