Experts reveal how to stand-out in social media

There is no question about it, to stand out in social media is really tough. Due to this Oficina de Marca collected some tips from experts how to be noticed and remembered in social media.

1. Use small platforms to make a personal connection. You should answer to every comment, ask as much questions as you can. Even though you have a huge number of followers, it’s their authentic connection to you and your connection to them that matters.

2. You not necessarily need to be creative, you just have to be willing to spend some more time. Neil Patel from Kissmetrics says that most people are too lazy to respond to a tweet. But by doing simple things like answering, you will stand out.

3. Be as much visual as you can. Images catch our attention, keep it and are digested faster than text. So install some features to your page like Twitter cards, so that everyone who will see your posts, will also see the possibility to share it in some other way.

4. Jeff Bullas from jeffbullas.com says that it’s very simple. You just need a memorable brand either personal or corporate, great content (both written and visual) and persistence, continuous promotion.

5. Take visual approach not only to inform but to communicate as well. Combine this with your branding and you’ll stand out in this noisy social media world of ours.

6. Help to your audience. Teach them with “how to”, help them to get a job or a new customer, invite them to events they’ll love. Improve their lives and they will remember you.

7. Seek perfection. As Glen Gilmore from Glengilmore.com says sweat to find the content that inspires and informs your target community. Listen and respond better than anyone else.

8. Blake Jamieson from Pool supply world suggest to invent your own personal technic. Many listen too precisely to what experts are saying. But copying doesn’t surprise anyone anymore, just the brand new idea can make an impact on customers.

9. Look at the others’ social networks, try to notice what catch your attention. Then look at their post stream and check carefully what resonates with our own messaging and try to adjust something to your social space.

10. Diana Adams from Adams consulting group says that rule “80/20” applies to the social media as well as anywhere else. 80% people don’t take a time to share quality content, don’t engage with the followers, while the rest 20% do those things and they stand out.

11. Have a strong visual identity on the social network. Make your one visual style: put always the same fonts, colors, photo filters, icons, the same text structure and soon people will start recognize it and will look for your posts.

12. Jason Cruz from jsncruz.com suggest to try predict the social media trends. When deciding which social platform to be on, consider just two things: where your consumers currently are, and the next place they could potentially be. Than work more on the next place.