Did you know about Instagram’s super power to engage people? Now it’s not just a rumor, according to Forrester research results Instagram engagement rate was 4.21 percent, 6 others social networks which were in research had it lower than 0.1 percent. But still everything is connected with the usage of app. If you won’t use it appropriately no such results will appear to you. There some main advice that famous brands suggest you to follow. Oficina da Marca blog suggest you to take a look!
See also:5 Tips to Engage your audience on Instagram
Adidas
Adidas with its 2 million followers is the third in the row after Nike (4.5 millions) and Starbucks (2.5 millions). Now it’s creating a campaign which would let people to personalize their shoes style using their Instagram photos. People love personalized items and they also love sharing their unique creations via Instagram. So why not to pull them together? Claps to Adidas!
Ben & Jerry’s
In how many ways you can hold a cone of ice cream? Exactly – thousand! That’s what Ben & Jerry’s ice cream Company is trying to say – get creative with your product. Whatever product or service it is, present it creative or funny, and you will have a lot of engage people around.
Polo Ralph Lauren
Show your customers what is behind the scenes! During 2014 Winter Olympics Polo Ralph Lauren gave its customers a special opportunity to see their favorite sport stars behind the scene. The trick here is to show things or place which people are not usually able to see. Show them a pictures from wings of your hosted local concert or show them an atmosphere in your office during working day. Your followers will feel a stronger connection to your brand, now that they’ve seen who or what is behind it.
Zappos
This handbag and footwear company of course have dozen of picture of their production to show. However, they still occasionally post something unexpected. Their advice is don’t limit yourself with product photos. Funny, cute or inspirational photo posted unexpectedly will enhance more emotions than just a usual photo of handbag.
Pabst Blue Ribbon
Beer Company could fight for its hipster image, but instead of this it post funny pictures of this beer in unexpected places. So basically it suggest to think over what would enhance followers to share cheap beer’s photos without caring who knows you like cheap beer.
So overall all the companies suggest to be creative. And rather than looking to other examples listen to what people like and create your own special technic which make you unique in the market.
See also: 6 Things to avoid in social media
Comments