Content marketing is now ruling the world and if you would look around you would see many amazing companies using it to improve their brands. Blogs is one of the most popular feature for it – you make a unique bond with your customer by suggesting him a valuable content. So with blogs your goal is to make as perfect content as you can. How to do that? Oficina da Marca has pick the most valuable advice how to stand out with your perfect blog posts!
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Conquer with your first and last sentence
First sentence should set an intrigue to your reader, make him nod his head or in other words increase emotions. The same counts with the last one. Just this time you should look carefully, is the last sentence make him feel satisfied about reading all the article. Make sure to point out want kind of value he acquire.
Don’t write a novels
Does your post look like a long long story with a few paragraphs? Change it. It blogosphere people used to just skip the content and it’s super hard when the content is like a one long story. Try to cut your story into paragraphs of 1-4 sentences.
Photos are mandatory
Even if you are really bad at taking them, try to use a platform were you can get the pictures for your article legally. People need the illustration to crab their attention and make the content more memorable.
Linking is better than it seems
You may think that links just get away all your traffic. It might will happen, but the thing is that your audience will be very thankful for you sharing your knowledge and secret sources with them. Just make sure that all the links would mesh with the message organically.
Long posts helps
At first everyone taught that short post rule the blogosphere and nobody reads the long ones. But recently studies showed just the opposite – google love helpful, detailed posts that are excellent resources for the reader. 1500 words seems to be the sweet spot for getting more attention from Google and more shares.
Make headers and sub-headers
Make it easier to read. You can use h2 or h3 tags. As well the good things is to use bullets and numbers.
See also: Why you should care about the images on social media
So now that you have key ideas how you should improve your blog posts, just try them. It’s always a matter of case, but we truly believe that most of these advice really makes difference!
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