Even though social media became an integral part of business marketing, entrepreneurs still sometimes don‘t use its full potential. Pinterest, a unique, image-base network platform, is still finding its way into the hearts. But with a rapid rise of visual communication importance, we can predict it to be a new leading social platform in the world. Because of this Oficina da Marca blog now curious about the best ways to promote your business with pinterest and is willing to share it with you.
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Custom Product
Image that you are selling coffee makers and you are trying to attract your targeted audience. Now thing about all the products that could be connected to coffee makers and built boards with them. Be sure that the name of the board as well as the capture below the photo makes sense and is connected with the content. Always take care of what people would might put in a search.
Featured Pinners
If you think that you already have your fans, followers that actively pinning things from you, you can ask them to pin a group board. A group board allows you to add members who can pin directly to your board. This strategy has several of benefits: you will have your small „marketing team“ for pinterest, followers of the pinners will also see the pins of group board, which will expend your search and at last the board will be customize for your audience.
Contest
As pinterest is a visual platform, don‘t miss the perfect opportunity to promote your contests on it. It will boost not only the visibility of the contest, but also will attract a lot of new people to your media channels. And don‘t pin just a contest graphic, also you should pin contest guidelines, little known facts about the giveaway, answers to FAQ about you prize.
Marketing research
If you from those who analyze media all the time and have some valuable insight to consumers, make a visual message about it. Put it in infographic and spread it on pinterest.
Local Content
If your company is local and you frequently writing a content designed for your city, you should take into consideration making a board for neighborhood community. Put in that board everything that connects with that community: workshops, presentations, events that take place in your company as well as the events that you are hosting. In this case the community members will be willing to check this board from time to time.
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So don‘t hesitate to use the pros of the pinterest. There is nothing better than to see the potential in new social platform and be one of the firsts using it.
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