Wonder how to make your blog more successful? Learn from the leaders. Oficina da Marca today picked the best advices of the 3 most popular blogs in the word. Want to know what they suggest? Go ahead and read!
See also: How to create a perfect blog post
Killer content
Huffpost blog has 110 million estimated unique visitors. Wonder how they manage it? Because they not only write articles, they also are a news aggregator. That means that they collect all the mainstream articles and republish them on their domain. As the result, people found here the greatest and the most popular content of all sites.
You can also try to collaborate with well-known bloggers and asked them to write in your blog. That you’d be beneficial to both parts, as you get more traffic to your site and the other blogger wider audience and maybe new fans.
Enhance curiosity
The second blog – TMZ – has 30 million unique monthly visitors. Yes, it’s a gossip site, and that explains a lot. But you should also now how to use celebrities to enhance such a popularity. We are curious about how the elite live with fame and fortune – sometimes a life to which we aspire. But what TMZ do to make it even more affective, is creating intrigue headlines. They always left something unknown.
For instance, Mariah Carey in a SKIN-TIGHT wet Suit – Wait ‘Til You See These Curves – The teasing headline compels people to click and see those curves. So what basically you could do, is not just used some famous people, but also write powerful and intriguing headlines as well as offer some secrets, tips, tricks or inside information.
Be aware of your audience
The third one is Business Insider. With the number of readers they have, you would never thought that it’s a blog. But it is. And now they are bigger than its rival CNBC and Forbes. What is they secret? They know their audience perfectly, like the time that their audience could spend on reading their articles, what is the most interesting for them. As they did careful research about this, they started to use engaging headlines for those who love business news, are curious, but as well like celebrities, clothing tops and cool start-ups.
So what you should do first, is to carefully describe your targeted audience and think how you should improve your blog: should you write more frequently, longer post, put more images, do more social promotion, create better headlines. It is a critical thing to do to the success of any marketing effort, especially content marketing.
See also: 7 things to do after writing a blog post
So if you want to improve your blog, maybe it’s not the design that is wrong in it. Try to adjust these simple principles and probably soon you will see the amazing results.
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