We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. So how do you get your brand noticed? A recent article by Mitch Joel argues that brands must publish more […]
Mobile devices are the most used at the moment to access the internet. Last year $8 billion dollars was spent on mobile ads, but not all campaigns was effective. Here is five tips for more effective mobile ad campaigns in 2014. 1. Use Better Targeting Practices One of the greatest benefits of mobile advertising is […]
Attending the press quickly, objectivity and honesty is good business for companies. The press can not make the public think exactly how they want their journalists, but can lead us to what we should think. This is called the power of the media. Once in writing, a subject will resonate in some way with society. […]
