Now you probably think who is this Cialdini guy? Imagine someone between Aristotle and Dale Carnegie, but more modern, and here you go, you have the answer! Cialdini is the expert in science of modern persuasion and his principles are the must-know thing for marketers. Oficina da Marca want you to be the best in […]
The society is tired of reading so now everything in social media turns to images. Images now have the biggest impact on the internet. There are lots of examples how platforms which are based on images became unbelievable popular like buzzfeed, thechive, tumblr, reddit and many others. So what is that thing that make pictures […]
Despite the great strength of social networks, blogs can still be effective as marketing tools. Even in times of social media, blogging remain extremely important as a marketing tool, whether for B2C or B2B business. By producing good educational content about your business, the company establishes a leadership position, increases the authority (and traffic) via Google […]
The concept is now a reality since 2013. Looking to Google trends, we can see that the number of research done on this particular theme don’t stop rising. But what is the growth hacking? To understand the definition let’s compare it with the traditional marketing. In the traditional way of the marketing in a classic […]
Marketing is one of the most popular career destinations for newly qualified graduates. And it is easy to see why. In the digital age, marketing and technology are often described as the engine room of a business. It offers an exciting and often highly paid job for those who desire a dynamic business career. The great […]
Mobile devices are the most used at the moment to access the internet. Last year $8 billion dollars was spent on mobile ads, but not all campaigns was effective. Here is five tips for more effective mobile ad campaigns in 2014. 1. Use Better Targeting Practices One of the greatest benefits of mobile advertising is […]
Oficina da Marca creates, nourishes and maintains successful brands in Portugal and abroad, through design and branding and tools that these disciplines have in the success of a strategy of creating globally competitive brands. Are three major engines for the success of the Oficina da Marca: DESIGN, VISUAL COMMUNICATION and MARKETING. 10 Magical Steps to […]
One of the biggest struggles between sales and marketing stems from understanding what sales needs to turn a prospect into a customer, and what marketing has the bandwidth to produce. It’s a battle that repeats itself regardless of company size or industry focus. To help remove some of the animosity from the relationship, it […]
Inbound Marketing is the best way to turn strangers into customers and promotors of a business. IM has been the most effective marketing method for doing business online in the last years. What is Inbound? Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to […]
