Blog is an important part of today’s marketing. Business uses blogs as a tool to create a content that would be interesting for audience and in this way attract its attention. And as well people are using blogs to make money or benefits out of their passion. But there are certain things that you should know before starting a blog. Oficina da Marca prepared an ultimate plan what you should do and what not to miss while creating a blog!
See also: How to create a perfect blog post
Your niche
Find something you are passionate about. Don’t blog about something unless you have a unique perspective. If you’ve embraced simple living and have a unique perspective, then by all means have at it. Enjoy yourself. If the blog is for the business, you should think about your average customer’s passion.
Result and goals
It should be one of the first things you do before starting a blog – decide what is your goals and what kind of results you want to achieve. It’s the best to do it at the beginning as the results will keep you motivated to keep going on.
Ideal reader
Think about his age, sex, hobbies and occupations. And these things will let you decide how much time he can spend on your blog and for what kind of reason he will benefit from your blog. These answers will help you to make easy schedule for the articles and their content.
Value for the reader
It’s the only reason why people will read it. Think about it carefully and clearly identify those reasons. Built a content constantly checking them up.
Storytelling
The unique voice of the writer is the main thing that separates blogs from other sources of information. So be yourself, or get a unique voice of telling a stories. The important part of the story telling, however, is removing the superfluous details that make the story uninteresting. A great storyteller removes 99% of what really happens – the absorptive details – and leaves the interesting 1% for the reader.
Building a brand
Choose on the certain colors and also on fonts (more about your web design read here). Draw a sketch of your usual blog post – where will be the pictures, what paragraphing you will use. All the technical details should be taught over before you start building it. Nevertheless, make a logo, which will include all your main colors and will represent your idea.
Illustrations
That may sound a little bit not so important, but believe me, this is the thing you should be concern about really seriously. Making a content it’s usually not so hard, when you love the thing you are doing, the illustration thing can be more complicated. You should thing over where do you get the pictures, how you edit theme (to make brand image consistent) and how often do you get those. This information will strongly influence the schedule of your posts.
Social media
Decide on social platforms. Now there are plenty of them and to manage all them will take some time. So we would advise you to pick tree the best for you blog depending on its context. However, still it’s good to bookmark them in sites like: digg, Stumbleupon, del.icio.us. While promoting them, use the keywords. Make them more specific and by putting the same keywords everywhere try to own them.
Connections
And finally, after you’ve built your blog, don’t forget to communicate. Always respond to readers, visit others’ blogs and communicate with bloggers from your niche. Join groups on social media that are connected to your topic. Share useful and relevant posts from other blogs. People will love you for that.
See also: Marketers’ techniques to attract customers
Now you have the guidelines. So start a blog without doubts and enjoy the benefits of it.
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