Today, Oficina da Marca Blog decided share with you the most effective marketing method for doing business online – inbound marketing! Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they […]
We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. So how do you get your brand noticed? A recent article by Mitch Joel argues that brands must publish more […]
Do you want to be social while avoiding all the unwanted contacts around you? Well, there’s an App for that, and it’s called by Cloak. The App attracted a wave of media attention when it made its debut in the App Store last week, reaching more than 100,000 downloads. One of the advantages of the […]
Marketing as well as online marketing have drastically changed over the past few years. It is important to understand how an online presence as well as social media presence can effect your marketing strategy. Social Media Marketing, Search Engine Marketing and SEO marketing are key components to a successful marketing strategy. Search engine optimization (SEO) […]
Keywords are the base not only for your business online strategy, but for every single person that surfs the internet. With them, people “google” solutions for their problems, find new things to do and new products to buy. This is the reason why your business must pay attention to keywords: you want to be the […]
Nowadays we are surrounded by thousands of social platforms that help businesses grow. Each platform has the purpose to reach the audiences, but not all has the tools you need to effectively talk to them, and most importantly, to engage with them. That’s why today, Oficina da Marca Blog brings to you some tips on how to […]
Inbound Marketing is the best way to turn strangers into customers and promotors of a business. IM has been the most effective marketing method for doing business online in the last years. What is Inbound? Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to […]
The concept more known by the acronym SEO, “Search Engine Optimization”, involves technical efforts related to popularity and content of a website, to place it on the front pages of organic results of search engines like Google, Yahoo, Bing and others. Some also known as SEO optimization for organic results, as the work of indexing […]
What are Web Channels? The web channels are a group of social networks with lower importance to the major social networks of interaction, for example, the Facebook. The web channels include other networks with a smaller level of interaction but is also very important to feed the greatest interaction networks.In this group of social networks, we can […]
In search engine optimization, there is a considerable amount of information about the techniques which can help your business to develop its brand within the online community and help it to improve its rankings too. The advantages of these techniques are often highlighted and the negative consequences if these methods are used incorrectly are often […]
