Knowing how to use Instagram is one thing but knowing how to be the best in it is a totally different thing. You can gain followers easily by following a lot of people who says on their profile that they follow you back. But it doesn’t make difference, if those people follow you, they probably don’t even see your post because of the loads of post they get every single minute. The goal here is to make your style unique and to make unity of your brand so that you won’t be just followed but that you would be recognized. Oficina da Marca blog prepare you guidelines how to make this happen.
See also: Why you should care about the images on social media
Create your story
Decide what visual theme you want to represent as a brand. And keep with it. Always ask yourself is it communicate the same message. Also, make sure that your photo gives value to your followers. Try to make a story out of your products that will caught your audience’s interest.
Create your content
High resolution photo is important and appropriate filter as well. Use editing apps and combine them with Instagram ones. Product images should feature the product in 2/3rds of the picture. Also, don’t just post a product, post a reason to buy a product!
Sharing is important
Try to post your photos on Sundays, Mondays and Thursdays – it’s the best days. Don’t add to much hashtags, but also not to little – 11 of them is just perfect. And try to mix them, use brand specific ones combined with industry and trendy ones.
Combine your platforms
The best things about Instagram that it has a connection with Facebook. Share every photo on Facebook. As well, try to share it on other social platforms like Pinterest, Google plus. And nevertheless, don’t forget your website or blog!
Nurture your following
As well as putting hashtags you also should use them yourself. Find relevant users in your niche by search. To extend your reach follow influencers, engagers and other brands.
Follow 5/3/1 rule
It says that you should find one person in your niche, like five pictures of his, comment three photos and that’s how you gain one follower!
Engage people
Add relevant question in your caption that encourage to comment. Reply to all the comment and start a hashtag campaign featuring it in your photos.
See also: How to raise your Instagram followers
So these are the main principles what you should do, but take time to thing them over and to decide on the style which you want to keep. Because once you’ll start, there won’t be way back.
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