If you are not a specialist in graphic design, you probably will think that it’s a lot of work to make a perfect design and it’s not for an amateur. And here we will have to oppose to you. The main website design consist of a few really easy main principles, which won’t take you long to learn. More than that, now that people are overloaded with texts, graphics and pictures, they do really need a simplicity. So not-expert view to the design may even help here. Oficina da Marca are ready to show you how simple it could be!
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Use contrast
It counts for everything: shapes, fonts colors. Make sure that the most important details would stand out. As well, contrast is beneficial to make your website easy to use. Don’t miss such easy details like if using a light-colored background to use a dark font and so on.
Choose your font palette
There is nothing more necessary in building brand outlook as consistency. Have you got your standard brand font? If not, it’s the number one thing to apply. It’s not only a good way of ensuring a visual pleasure and comfort for the customer, but as well a brand uniqueness which will help it to be noticed and recognized.
Let your heading be bolder and choose the lighter more subtle fonts for subtitles and body.
Pick a color scheme
As well as with fonts your brand has to have its color. It also is the perfect way to ensure website consistency. So look at your brand carefully. What qualities it do have. Is it fresh and fun or sophisticated and glamorous? Look at the color descriptions in the internet and pick up three main ones. Just be sure they get along together.
Prepare your images
How to enhance the professional look to your website? The one point you shouldn’t miss is grids and frames. If you add those to your pictures, they will always look better and will give you a professional edge.
Simplicity is sophistication
Seeing so many great design examples no wonder there will be a moments you will want to put apply them all. The trick is here you should do otherwise. Keep it as simple as you can. Use only the details that a really necessary for your design. Don’t forget you are here to message something and it also will combine some graphical details. So keep it simple at design so that you can stand-out in your message!
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So now you know. And it didn’t seem so difficult, right? You just need to apply those simple things to your website and enjoy the benefits.
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