Attending the press quickly, objectivity and honesty is good business for companies. The press can not make the public think exactly how they want their journalists, but can lead us to what we should think. This is called the power of the media. Once in writing, a subject will resonate in some way with society. The press relations can be strained for several reasons. One of these may be the traditional aversion to news, caused by fear of distorting information. The media today can be an ally in the promotion of products and services, today may be one that denounces any irregularities and exposes the possible failures of the business. Long ago, large corporations have realized the advantages of being next to the media, literally enjoying the ride on the waves of media coverage or through the action of their strategic communications advisors, to suggest topics and content.
Obtaining coverage in the media (TV, radio, podcasts, online videos, newspapers, magazines, online news sites, blogs, etc.) is a great way to spread the word about your business and your products/ servicings. For achieve results depends on the time and effort that arises and can be very hit or miss. It is essential to know the journalist / blogger and theme (s) that he or she covers. Before embarking to people and need to spend time getting to know your style and topics they write. Be sure to read your content, and, where appropriate, leave comments. This will show them that they had “done their homework, are already involved with their work, and will also help you make decisions about what journalists are appropriate or not for your type of news.
We must always frame our discourse with the relationship that we create, that we climb these stairs in relation to journalists are essential for us to be in his head and when you need immediate news remembers us.
Brevity is key: The speech should be fluent, brave and meeting the needs of each journalist at the moment, if we have what it takes and is part of its publishing schedule, more easily get in and should avoid e-mail attachments. Journalists do not normally “do not have time to read pages and pages of e-mail or even press releases. The initial step should be short, sweet, engaging, and should have highlighted the key points” What we are doing at the moment, as well as why the journalist should want to cover it. If they were interested, they will ask for additional and more detailed information.
Have something interesting to offer: What “is new and different about your story is particularly opportune has an angle, and make it interesting?.
Personalize, show your target you have done your homework. Mention the specific reasons of why it has to offer will benefit his or her readers.
The content in turn has to be smart and be done smartly, you should always use existing relations in order to achieve and get the attention of the media that others do not know us or have never given the opportunity to introduce. Create something viral among our relations (such as video) and cause us to publish all, Twitter is the fastest and most effective tool to achieve this.
In addition to making ourselves using social networks to creatively use this content, we can not forget the traditional methods of sending emails, which can also be reworded to help the life of a web company to grow. Never forget to put the links to the sites, using pictures and videos with links to the various social networks. Are also important keywords in content help in SEO terms. The title short and direct as if these keywords to find us on the web as well as the content can not be too detailed, if you need more journalists will again contact us.
Before sitting down to write a press realese, make sure you have something interesting to communicate.
Novelty, novelty! Every day thousands of journalists receive news in your mailbox, and it does not mean that all will read and use them for your articles. Often leave the emails on the side, run to search the internet, whether in blogs and in social networks. Press releases are placed by a firm on the company. In a way, this is a form of advertising (self-promotion). There is nothing wrong, but it gives a different credibility than one written by a journalist or blogger respected history level. After all, the journalists see hundreds of press releases and news in the course of a week, but only choose a number of stories to write.
Consequences for the news of a company is a top blog at strategic sites in the social networks that capture the attention of those journalists is halfway to call together differently attention and we note among many other mundane press releases.
There is no doubt that stories are effective in reaching potential buyers directly, I also believe that journalists and advertising play a vital role in the overall marketing strategy.
Filipa Mendonça
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