The concept more known by the acronym SEO, “Search Engine Optimization”, involves technical efforts related to popularity and content of a website, to place it on the front pages of organic results of search engines like Google, Yahoo, Bing and others. Some also known as SEO optimization for organic results, as the work of indexing and ranking of websites and web pages is performed by an agent, a robot from search engines. It is an autonomous agent with artificial intelligence algorithms that performs am analysis of the pages of a site with the goal of understanding its importance towards a certain subject, as well as the quality of its content.

Every SEO strategy development is planned and the monitoring occurs throughout the year. Thus, actions that involve maintenance and strategic corrections are performed throughout the project period. It’s an ongoing project. Another important thing to follow is the constant updating when algorithmic innovations in major search engines in the world happen.

Based on what we understand as important to an SEO project focused on results, our design cycle comprises:

• Plans for the development of the SEO strategies through trainings, workshops and meetings;
• Collaborating with internal teams to guarantee the ongoing work, and supporting with detailed reports;
• Monthly monitoring of reports, in order to define readjustments.

What are the benefits?

The results are achieved the more implementations are applied. That is, there’s a gain in sales and business development due to the website who’s more and more optimized and better positioned in terms of Google Page Rank and indexation.

As far as e-commerce websites is concerned, the gain in sales is even easier on the eye after the first implementations. In the end the website starts appearing by the names of its products e see the chances of increasing the sales getting even more significative.

Oficina da Marca works as an intelligence agency for digital business and we work we several integrated teams: web analytics, SEO, Web Design, …

 How does it works?

We believe the optimization of a website includes several internal and external factors, always having in mind the main business objectives.

The optimization of a website is deeply related with the following factors: content, technology, usability, reputation and social.

On page

• Content: strategic planning about content and keywords. Improvements in the content, its structure and information meant to be relevant for the consumers.
• Technology: technical optimization of pages and digital assets (videos, images, audio, etc). This is a work aimed to optimize the technological structure of a site so that it can be visited by the robots of search engines and thus properly displayed in the listings of the major search engines of the world.
• Usability: this has direct influence on sales. The client must arrive to the website and find all the important information.

Off page

• Reputation: Popularity strategy, visibility e social media virality.

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