Keywords are the base not only for your business online strategy, but for every single person that surfs the internet. With them, people “google” solutions for their problems, find new things to do and new products to buy.
This is the reason why your business must pay attention to keywords: you want to be the first search result, so that when someone google it- you’re there!
In the last few years the social media platforms, like Twitter, Instagram, Pinterest, Google + and Facebook have adopted #hashtags as a practice. When you use a hashtag that word becomes hyper linked and anyone that searches for it will see your post.
What does it mean? It means hashtags are keywords for social platforms..
By using them you can create brand awareness and be part of those viral conversations that attract millions of people (possible clients) around the world.
A key to success is not to over do it. Don’t create a Facebook post, or a tweet full of hashtags. That won’t work.
Social media marketing company Socialbakers released data showing that the more hashtags a brand uses in a Facebook post, the less engagement it receives.
Based on a sampling of 200,000 brand posts on Facebook in February 2014, brands that used one or two hashtags in a given post received an average of 593 interactions. That number dropped to 416 for brands that used three to five hashtags.
This is another example that in social media more isn’t necessarily better. The key to your online strategy must be QUALITY.
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