You probably already know that companies around the world use Instagram as a marketing tool, spreading brand reach and generating interaction with customers. But you may not know that Instagram has released a guide to guide marketers on best practices inside the network.
In February this year, they released The Handbook Instagram for Brands, whose intention is to help businesses achieve their goals in a captivating way.
In this guide Instagram selected 11 companies that publish highly engaging content. Brands like @patagonia, @disneyland or @chobani were chosen, since they put their own identities and values into captivating and attractive images, that engages with their audience.
As the printed version of the manual is not available for everyone, Instagram also publishes on his blog Instagram for Business tips on how to generate more engagement.
In this article we will address the tips provided by Instagram itself and also include some of our marketing practices recommended in the platform.
TIP #1
Be true to your brand: make sure that the pictures on your company profile clearly portray the personality of the brand. Try to be natural, nothing too serious or staged. Try to use Instagram to reflect the particular characteristics of the company.
See the example of the eyewear manufacturer @warbyparker
See the example @adorofarm
TIP #2
Share experiences: offer a new vision of the world or a new style of life, portrayed through the eyes of those who use your products and services.
In this example, the @gopro customers share pictures and videos taken with the GoPro cameras.
TIP #3
Inspire action: start a movement around your brand, inspire your audience to photograph their running times, like #runfree campaing of @nikerunning, or savoring a delicious yogurt like @chobani did in his hashtag #creationaday.
TIP #4
Know your audience: know what people think about your brand, find out how you can explore the imagination of new customers. The @missionbicycle draws its simplicity that consumers love in their bicycles and uses the imagery on Instagram, transforming these ordinary objects into works of art.
TIP #5
Do not make a lot of propaganda: people do not like advertising or ads, they enjoy much more attractive images showing the interior of your brand. Use this feature to show your followers the true nature and the behind the scenes of your company. Upload photos of your employees in moments of relaxation or events organized by your brand.
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