How to create a social media marketing plan. Part 1

What is social media marketing plan? In short it’s when you don’t post anything on social media accidentally, but have a plan for every single move in your social platforms. Of course, goals can be reach even without plan, but if to be more assure, it’s better to have step by step itinerary what to do next. Oficina da Marca prepared a guidelines that will help you to deal with it.

Decide on social media

Now there are plenty of social networks to fit every business. So you should choose the social networks that best fit your strategy and the goals you want to achieve on social media. The things that can help you to decide on social media is time, resources and audience. See how much time you can devote to prepare the material for social network. Then be acknowledge by the resources you have – like do you have more pictures, or more of information, is that information is quality one or more casual. And the most important do some little survey to decide where your potential audience gathers, which social media works the best for you platform.

Do a perfect profile

Do a monthly check for your public profile: make sure your avatar, cover photo, bio or profile info is up-to-dated. There are two parts of profile that should always be considered: visual and text. For visual part try to be always consistence. Make sure that all the photos on your social media platforms look alike. About the text, try to say what you are and not what you’ve done. Don’t use buzzwords and make sure that it would look beneficial to your followers to be connected with you. And don’t forget to be personal – social media is for that.

Find you voice and tone

Finding your voice in social media it’s not easy, but to do that it’s worth efforts, because you will be noticed and distinguished only by this. How to do that – the question may occur to you. There some questions that need to be answered by yourself. First, if your brand would be a person what kind of personality would it has. If it would be a person, what kind of relations it would have to consumer (friends, family, etc). Secondly, describe in adjectives what your company’s personality is not. Thirdly, check are there any companies that have a similar personality to yours? Why they look alike? And finally, how do you want your customers to think about your company. So after this you will have bunch of adjectives that should always be with you while creating social media plan.

Now that you have some guidelines, you can start preparing for your big debut. But just before starting we would strongly advise you to wait for other part of tips. You won’t be disappointed.

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